About the position
Join our rapidly growing fintech serving the insurance and banking industries. We’re seeking a talented and entrepreneurial Content Marketing professional who possesses an 'AI-forward mindset' to help accelerate our growth as the category leader in Dynamic AI through compelling narratives featuring evidence-based storytelling.
Responsibilities
- Design and implement a content strategy that showcases our customer successes and highlights the value Earnix delivers to the markets.
- Develop a segmented, persona-based approach to create relevant content experiences across the buyer’s journey, focusing on the specific needs and success metrics of an expanding set of relevant personas.
- Identify opportunities to reach high-value prospects at the right moment, with the right message, at the right time.
- Build and manage a robust community of content contributors, including colleagues, freelancers, industry experts, and GenAI platforms.
- Track, evaluate, and communicate the performance of all content assets.
- Maintain a relentless focus on pipeline growth and nurturing customer relationships.
Requirements
- Strong background in designing and implementing a strategic content agenda.
- Exceptional writing and editing skills with the ability to articulate complex concepts effectively.
- Knowledge of the diverse needs across cultures and regions, enabling tailored content.
- Proven experience using MarTech tools to optimize content distribution and engagement.
- Excellent problem-solving and project prioritization skills.
- Ability to collaborate with cross-functional teams.
- Strong technical and analytical skills to measure content effectiveness.
Nice-to-haves
- Thinking like an owner.
- Embracing the art of the possible.
- Prioritizing the needs and voice of the customer, prospect, and market.
- Communicating with honesty, candor, and respect to build trust.
- Collaborating seamlessly with colleagues across the company to create a cohesive and consistent narrative.
- Being persistently curious and resourceful.
- Acting with empathy.
Benefits
- Competitive benefits.
- Commitment to employees’ shared success.
