Senior Manager, Content Strategy & Operations

Integral Ad Science • New York, NY

20h • Hybrid

About The Position

We’re hiring a senior content leader who can build and run a high-performing, revenue-aligned content engine. This role sits at the intersection of strategy, execution, and operational rigor . You’ll own our editorial vision and ensure content directly supports demand generation, product marketing, and sales priorities. You’ll manage a Content Marketing Manager and a Copywriter while building the systems, workflows, and KPIs that keep production on track. This is a player-coach role: strategic enough to shape narrative, hands-on enough to ensure every asset ships on time and drives impact.

Requirements

• 8+ years in B2B content marketing (SaaS, adtech, fintech, or similar preferred)
• Experience managing at least 1–2 direct reports
• High operational discipline — deadlines matter
• Proven ability to tie content programs to pipeline and revenue outcomes
• Strong editorial judgment and writing instincts
• Demonstrated success building repeatable production workflows
• Comfortable operating in a fast-paced, high-accountability environment
• Experience using project management programs and AI content tools (e.g. Asana, Monday, Jasper, etc.)

Nice To Haves

• Think in systems, not just stories
• Can zoom out to shape narrative and zoom in to fix a headline
• Are equally comfortable in a content brainstorm and a KPI dashboard
• Value clarity, ownership, and execution

Responsibilities

• Content Strategy & Narrative Develop and evolve the company’s content strategy aligned to GTM priorities
• Translate product positioning into compelling thought leadership and campaign content
• Build quarterly editorial roadmaps tied to revenue initiatives and ABM programs
• Ensure consistency of voice and messaging across channels
• Leverage the use of AI tools to improve efficiency without compromising on quality (e.g. Jasper)
• Editorial Operations & Project Management Build and manage the end-to-end content production workflow (brief → draft → review → channel alignment → publish → distribute)
• Own editorial calendar and capacity planning
• Establish SLAs across Marketing, Product Marketing, and Sales
• Implement project management rigor (Asana, etc.)
• Manage external freelancers and agencies as needed
• Team Leadership Lead and develop a Content Marketing Manager and Copywriter
• Provide clear briefs, feedback, and performance direction
• Elevate quality, speed, and accountability across the team
• Measurement & Optimization Define KPIs for content performance (engagement, influenced pipeline, conversion)
• Partner with Demand Gen to track MQL → SQL contribution
• Report on impact and continuously optimize based on performance data

Benefits

• IAS compensation package, we offer a comprehensive benefits package that includes paid time off, health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions.
• All full-time employee roles include competitive compensation and are eligible for an annual bonus and/or other incentive plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees