The Senior Manager will work closely with Pfizer cross-functional colleagues to ensure that external communications plans for corporate and financial market events, reputation initiatives, business development activity, and anticipated issues include a robust and appropriate earned media strategy. He/she will also work with senior executives on executing those strategies. He/she will uncover/identify compelling content for earned media storytelling opportunities and the placement of them in impactful media outlets, including those that may be new and/or emerging in today’s dynamic news environment. He/she will continually develop relationships with relevant earned media outlets (publishers, journalists, content and event producers), and he/she will use that knowledge to provide insights on successful engagement strategies. The Senior Manager will focus on educating business, management, and leadership reporters about Pfizer’s growth strategy and progress against established business performance metrics. He/she will help to advance a global top tier media strategy to advance Pfizer’s corporate narrative as an innovative, science driven company by activating members of the ELT and ELT-1 as spokespeople with media via interviews and speaking events. As part of that media work, he/she will proactively secure media speaking engagements for ELT and ELT-1; ensuring Pfizer executives show up in a strategic and impactful way at relevant events. The Senior Manager will also vet inbound media speaking requests and prioritize the most impactful. He/she will regularly liaise with the office of the Chief Executive Officer and the offices of other ELT members to schedule and manage engagements both virtually and via on-site support. This support incudes the briefing(s) of executives ahead of engagements by coordinating with colleagues across communications to prepare talking points to ensure executives have the latest language around news of the day and our broader corporate narrative. The Senior Manager will provide communications support to the Senior Director and/or develop corporate content to engage investors and business media, including contributing to the development of materials for quarterly earnings, business development transactions, annual reporting, investor conferences and events, and other corporate activities. He/she will maintain operational elements of the Financial Media Engagement Plan, including project management, identification of financial forums and events, tracking and reporting of activities, and program measurement via established metrics. This includes monitoring the media presence of executives from peer companies to ensure Pfizer is well represented in priority conversations via impactful outlets. He/she will contribute engaging and compelling content on Pfizer’s narrative to amplify on Pfizer.com and social channels and manage material deliverables accordingly by gaining appropriate input and approvals. The position reports to the Senior Director, Corporate and Financial Media Relations and is based at the Company headquarters in New York City. As a member of the Global Media Relations team, he/she will help further the implementation of an integrated, long-term corporate media strategy that includes and will: Serve as a functional media relations expert to all colleagues and help to build earned media understanding among all Continually develop relationships with relevant earned media event contacts and journalists and use that knowledge to provide insights on successful engagement strategies Serve as an effective company spokesperson, when appropriate Gain an intimate knowledge of Pfizer’s business performance, financial reporting and company strategy Develop storylines that showcase the Pfizer growth story Influence the operating environment by gaining coverage for Pfizer/industry perspectives on important and complex issues and/or current affairs Develop communications materials of the highest quality for use with external stakeholders Coordinate with Legal and Regulatory to ensure alignment on key issues that broadly affect Pfizer Work effectively in cross-functional teams to advance communications strategy Effectively use Pfizer and other approved AI tools to simplify/streamline work, enhance productivity, and ensure Pfizer’s content performs well in the external media environment
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Job Type
Full-time
Career Level
Mid Level