About the position
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. American Express Global Commercial Services (GCS) is the leading provider of payment solutions for businesses of all sizes. The Small Business Prospect Marketing (SBPM) team accelerates growth for US SME by developing best-in-class, integrated digital experiences from the first touchpoint in the acquisition journey through onboarding. The Senior Manager, Creative Strategy & Acquisition Marketing, reporting to the Director of Paid Media & Creative Strategy, is a highly visible role, that will lead creative strategy and planning, enhance performance through superior creative, and influence across broader acquisition channels. This role involves creating and launching new creative content across various media platforms, developing a unified production process for multiple campaigns, leading a team of internal and external partners, and serving as a subject matter expert. The ideal candidate will be a strategic thinker who thrives in a collaborative, fast-paced, and visible environment and is passionate about shaping the future of acquisition media and marketing through creative and production leadership.
Responsibilities
- Set the agenda for Paid Media Creative taking a customer-centric & performance approach to drive conversions
- Lead end-to-end creative development for our paid media campaigns across display, social, video and audio
- Partner with external agencies, acting as client lead on strategy development, briefing, concept exploration, territory refinement, tactical approach, compliance reviews, and legal approvals
- Coordinate campaigns with other marketing activities, ensuring consistency of experience for prospects
- Drive innovation by investigating new channels and exploring new creative approaches
- Analyze performance to drive creative optimizations and test and learn priorities
- Bring an external perspective, identifying new formats/tactics to drive modernization/growth
- Champion acquisition creative best practices and identify synergies across the organization
- Collaborate with channel owners on creative development in affiliate, site, paid search, and referral channels
- Lead a team of two direct reports
Requirements
- 5-7 years of experience in marketing experience
- Strong strategic and creative thinker with the ability to develop compelling marketing strategies and translate into successful digital executions
- Proven ability to define what winning looks like, drive results, challenge the status quo, and promote innovation
- Proven track record of driving prioritization across multiple stakeholders
- Highly collaborative with the ability to work effectively across a matrixed organization and drive consensus and prioritization among key stakeholders
- Strong external perspective with insight into digital ecosystems, trends, capabilities, publishers, and analytical capabilities
- Ability to build a strong team culture grounded in coaching and team empowerment
- Adaptable to a dynamic work environment and enjoy bringing your energy and enthusiasm to solve complex problems
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
