Senior Manager, Customer Lifecycle Marketing

Arctic Wolf

9d

About The Position

We are seeking a Senior Manager, Customer Lifecycle Marketing to design, implement, measure, and continuously improve marketing programs that engage existing customers throughout their lifecycle. This role focuses on driving product adoption, usage, and ultimately renewal through a mix of marketing tactics and experiences, including email campaigns, webinars, online forums, and more. This role is built for a marketer who thrives on balancing creative campaign strategy with data- driven execution. You’ll design and run integrated programs, optimize marketing automation, and improve customer retention. You’ll collaborate across customer experience, customer success, product marketing, and content to translate strategy into results, and have a direct line of sight into how your work drives pipeline, retention, and revenue. More than an executor, you’ll help shape the strategic direction of our go-to-market engine as we scale into new products and verticals. This role is a key piece to the success of our next stage. You’ll enable the customer marketing team to scale efficiently, strengthen campaign performance, and build a data-driven foundation that powers our expanding customer base product suite.

Requirements

• 4–7 years of B2B experience in customer marketing, lifecycle marketing, or customer success.
• Demonstrated success retaining and growing a customer base.
• Track record of designing and building demand gen and / or lifecycle programs.
• Solid grasp of funnel metrics and campaign analytics.
• Excellent cross-functional collaborator and communicator.
• Enthusiastic about mentoring junior teammates and managing projects end-to-end.

Nice To Haves

• Experience in cybersecurity industry a plus.

Responsibilities

• Lifecycle Campaign Strategy & Execution Plan, launch, and optimize multi-channel campaigns to drive product adoption and retention across our customer base.
• Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.
• Partner cross-functionally on campaign planning and execution; provide structure, measurement, and optimization guidance.
• Work cross-functionally with Content, PMM, and Design to align messaging and assets to campaign goals.
• Lifecycle & Marketing Automation Design and optimize automated journeys for nurture, engagement, and onboarding.
• Standardize campaign reporting and dashboards for consistent visibility into performance.

Benefits

• Equity for all employees
• Flexible time off and paid volunteer days
• 401k match
• Training and career development programs
• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services
• Robust Employee Assistance Program (EAP) with mental health services
• Fertility support and paid parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed