About the position
We’re looking for a strategic and execution-focused leader to own Customer Marketing and Customer Education. This role will be responsible for driving engagement, adoption, and advocacy across our customer base through programs that educate, inspire, and elevate our customers’ success stories. You’ll work closely with GTM, Product, and CS to turn education into empowerment and customer success into growth. As a Senior Manager, Customer Marketing & Education at Smartly, you´ll be responsible for Customer Marketing and Customer Education.
Responsibilities
- Build and scale our customer advocacy engine—case studies, testimonials, awards, and community building.
- Partner with Product Marketing and CS to identify and amplify success stories aligned with strategic initiatives.
- Manage customer-facing collateral and webinars for launches, feature adoption, and thought leadership in partnership with Product Marketing and Growth teams.
- Lead programs that drive deeper adoption, renewals, and expansion.
- Own the strategy and roadmap for customer and agency onboarding, product education, and enablement content.
- Partner with Product and CS to develop scalable content (videos, guides, webinars, certifications) that improve time-to-value.
- Drive usage and engagement with education platforms (LMS, academy, etc.).
- Leverage education analytics to optimize content and improve customer outcomes.
- Act as a strategic partner to CS, Product, and PMM teams.
- Build and manage a small team or network of cross-functional contributors.
- Set KPIs across engagement, adoption, satisfaction, and advocacy.
Requirements
- 7–10+ years of experience in Customer Marketing, Product Marketing, Customer Education, or Enablement roles.
- Proven track record of building customer-facing programs that scale.
- Strong communication and storytelling skills with a passion for translating customer outcomes into impact.
- Experience with LMS platforms, advocacy tools, and customer marketing technologies.
- Comfortability being data-driven and owning KPIs across NPS, adoption, and campaign performance.
- The ability to work in a hybrid model (3 days a week at the office).
Benefits
- Inclusive Culture: Join a team of over 750 Smartlies representing more than 60 nationalities across 24 locations in 13 countries, we foster a culture built on trust, transparency, and open feedback.
- Global Impact: Be part of a company making a global impact, directly influencing our customers and business growth.
- Wellbeing Focus: Enjoy generous healthcare packages, mental health services, and a healthy work-life balance with paid holidays and family leave.
- Total Rewards: Benefit from equity options, performance-based rewards, competitive compensation, and ample career development opportunities.
- Hybrid Workplace: Experience a hybrid work model, balancing office and remote work, with the option to work abroad for up to 30 days.
