About the position
Incode is the leading provider of world-class identity solutions that is reinventing the way humans authenticate and verify their identities online to power a world of digital trust. Through our revolutionary identity solutions, we are unleashing the business potential of universal industries including finance, government, retail, hospitality, gaming, and more, by reducing fraud and transforming human interactions with data, products, and services. We’re in the process of rapidly scaling our diverse global team and we’re looking for entrepreneurial individuals and leaders who are curious, driven, and excited by ownership to join a Unicorn-status scale-up! As our Senior Manager of Customer Marketing (an individual contributor role), you will be the storyteller who turns enterprise victories into proof of value, credibility, and brand love. Your programs—spanning case studies, videos, advisory boards, and review platforms—will amplify Incode’s voice through the voices that matter most: our customers’.
Responsibilities
- Source, craft, and publish compelling customer narratives (web copy, pitch-deck slides, video scripts, blogs) that highlight measurable outcomes and industry innovation.
- Partner with Design, Product Marketing, and Sales to produce multimedia testimonials, ROI snapshots, and keynote clips that accelerate deals across the funnel.
- Design the charter, agenda, and engagement strategy for our executive Customer Advisory Board (CAB), fueling product feedback loops and peer networking.
- Grow Incode’s presence on G2, Gartner Peer Insights, and similar platforms—driving consistent review volume, high ratings, and badge wins.
- Build and maintain a scalable roster of referenceable advocates; coordinate reference calls, speaker slots, and event appearances.
- Collaborate daily with Customer Success, Sales, Product, and Comms to surface success stories and ensure messaging consistency.
- Define and track KPIs such as reference availability, content utilization, review velocity, CAB satisfaction, and influenced pipeline. Report results to leadership with clarity and candor.
Requirements
- 6-8+ years in customer marketing, advocacy, or product marketing at high-growth B2B SaaS companies—ideally in security, identity, or fintech.
- Demonstrated success developing enterprise customer stories and running CABs or equivalent executive forums.
- Proven track record elevating brands on review platforms (e.g., G2, Gartner PI) and converting ratings into pipeline influence.
- Portfolio of multimedia assets (written, visual, video) with clear business-impact metrics.
- Exceptional interviewing, writing, and presentation skills; you’re as comfortable on a Zoom with a CISO as you are editing a video timeline.
- Bachelor’s degree in marketing, communications, or a related field (or equivalent real-world mastery).
Benefits
- Meaningful Equity
- Flexible Working Hours & Workplace
- Open Vacation Policy
- Wellness Program
- International Travel Opportunities
- Additional benefits package according to location (401k, medical insurance, etc.)
