Senior Manager, Database Communications

Athletes Unlimited•New York, NY

23h•$58,000 - $78,000•Remote

About The Position

Named one of Sports Business Journal's Best Places to Work in Sports (2024/2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visitAUProSports.com. We change the game with faster play, and new team rosters every week, delivering thrilling entertainment in which every moment counts. We provide our team of enthusiastic, collaborative innovators with a next-generation workplace with unlimited PTO, competitive health insurance, professional development opportunities, and more so that we can build the future of professional sports. Are you Unlimited? Athletes Unlimited is looking for a Senior Manager, Database Communications to lead strategy and execution of our email and SMS programs across the full fan lifecycle from acquisition through retention. This position is full-time and reports to the VP, Digital Fan Engagement.

Requirements

5-7 years of experience in email or database communications experience
Deep expertise with ESPs, CDPs, and marketing automation platforms
Strong understanding of segmentation, personalization, deliverability, and lifecycle strategy
Proven ability to use data to inform decisions and demonstrate business impact.
Familiarity with A/B testing frameworks and experimentation at scale
Strong written communication skills
Knowledge of Google Suite products
Willingness and ability to travel onsite as needed, approximately once per year
Legal authorization to work in the United States

Responsibilities

Own the end-to-end email and SMS strategy to drive measurable business impact and improve how we communicate with our fans at scale
Serve as the subject matter expert for email and SMS best practices, deliverability, accessibility, and regulatory compliance
Oversee planning, creation, QA, and deployment of all email and SMS campaigns and automated journeys
Translate organizational priorities into a clear fan communication roadmap, balancing campaigns, automation, and testing
Partner with internal teams to ensure messaging and design is clear, compelling, and on-brand
Work cross functionally to drive segmentation, personalization, and content improvements, as well as deliver cohesive omnichannel experiences
Continuously test and optimize email content, timing, cadence, and templates to improve performance
Build and maintain clear reporting dashboards to communicate performance and impact to stakeholders
Use performance insights to inform strategy, experimentation, and cross-channel coordination