Senior Manager, Digital and Guest Analytics

Aspen Skiing Company • Basalt, CO

22h • $89,000 - $124,500

About The Position

The Senior Manager, Digital & Guest Analytics supports the growth of Aspen One’s digital and ecommerce channels and advances enterprise digital strategy across ski, hospitality, and retail businesses. This senior individual contributor leads business analytics efforts, including dashboard development, performance analysis, and automated reporting, while leveraging CDP and Customer Data Warehouse data to drive guest segmentation and personalization. The role connects digital, marketing, ecommerce, sales, and retail performance metrics into clear, actionable insights that enhance the end-to-end guest journey. As the owner of the digital analytics roadmap, this position balances recurring reporting with deeper analysis to advance analytics maturity. Serving as a trusted partner to Digital Marketing, Marketing, IT, and business leadership, the Senior Manager translates complex data into executive-ready insights and oversees vendors and contractors to ensure high-quality delivery. This position reports to the Senior Director of Data and Digital Engineering.
The salary range for this position is $89,000 to $124,500. Actual pay will be dependent on budget and experience; all our salaried roles are eligible for bonus.

Requirements

• Bachelor’s degree or equivalent experience in Analytics, Marketing Analytics, Business Intelligence, MIS, Economics, or a related field
• 5 years of experience in digital analytics, marketing analytics, customer insights, or a related role required
• 2 years of People Leadership Experience required
• Experience owning analytics initiatives end-to-end in a cross-functional environment
• Advanced proficiency in Google Analytics (GA4) and Looker Studio (or similar BI tools)
• Strong experience building and maintaining automated, scalable reporting
• Hands-on experience with Customer Data Platforms (CDPs) or CRM platforms (e.g., Lexer, Salesforce Marketing Cloud, Adobe, Amperity)
• Proficient knowledge in developing and executing business strategies that align with the company’s long-term goals
• Working knowledge of SQL for light to moderate querying of the Customer Data Warehouse
• Strong curiosity and problem-solving mindset; ability to dig into data independently, identify meaningful insights, and connect them to business impact
• Excellent communication skills and ability to present insights to senior stakeholders
• Proven ability to manage multiple priorities in a fast-paced environment
• Demonstrated foresight and ability to plan, develop, and execute an analytics roadmap to mature the organization’s analytics capability over time
• Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful
• Ability to build strong, trusted relationships across Digital Marketing, Marketing, IT, Product, and business teams
• Experience managing vendors and contractors
• Ability to effectively intake, plan, and prioritize work across multiple business teams, data domains, and technology platforms
• Ability to communicate insights clearly to both technical and non-technical audiences
• Ability to influence decisions through data, insight, and thoughtful recommendations
• Ability to champion a culture of data-driven decision-making across guest-facing teams

Responsibilities

• Develop and manage the digital and guest analytics roadmap, aligning analytics priorities to business and digital strategy
• Define and evolve key performance indicators (KPIs) across digital marketing, ecommerce, and guest engagement
• Serve as an analytics advisor by translating complex data into clear, actionable insights for leadership while establishing best practices for analytics intake, prioritization, and delivery across teams.
• Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel
• Serve as key contributor to the digital monthly business reviews report in support of the digital team by providing reporting with accurate data, context, and insights that explain performance trends and drivers.
• Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad-hoc analysis to business objectives
• Develop, maintain, and automate ecommerce and digital marketing dashboards—including funnel reporting and annual demand forecasting—while establishing digital reporting best practices and delivering recurring, ad hoc, and executive-level insights to inform operational and strategic decision-making.
• Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc.
• Apply analytical techniques such as cohort analysis, segmentation, and advanced models (e.g., RFM) to deepen understanding of customer behavior and performance trends.
• Support experimentation and performance optimization efforts, including A/B testing measurement and post-test analysis.
• Serve as the CDP subject matter expert and administrator by managing vendor relationships, training internal users, proactively mining guest data for actionable insights, and building and refining guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail for Aspen One.
• Support campaign measurement and A/B testing, providing post-campaign insights and recommendations
• Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies
• Contribute to a culture of data-driven decision-making across all guest-facing lines of business
• Lead projects to support advanced analytics capabilities such as RFM modeling, cohort and persona analysis, LTV modeling, and churn analysis.
• Define scopes of work, prioritize deliverables, and ensure alignment to business objectives
• Manage day-to-day relationships with analytics, CDP, and measurement vendors by overseeing work delivery, quality, and budgets, and evaluating vendor capabilities to identify opportunities that improve analytics outcomes.
• Other duties as assigned

Benefits

• all our salaried roles are eligible for bonus
• For an overview of Aspen One Company's benefits and other compensation visit www.aspensnowmass.com/employment/benefits-and-perks

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level