Senior Manager, Digital Creative Strategist

Chubb • Philadelphia, PA

7d

About The Position

The Senior Manager, Digital Creative Strategist at Healthy Paws Pet Insurance
plays a key role in shaping and executing innovative digital campaigns that
drive business growth. This position requires a visionary thinker with expertise
in digital platforms, content strategy, and creative storytelling. The
strategist will collaborate closely with cross-functional teams to develop and
implement data-driven digital solutions that engage audiences and elevate the
brand. Reporting to the Healthy Paws AVP of Marketing, this role is responsible
for translating strategic objectives into compelling digital experiences that
generate new business opportunities.

Responsibilities

• Build and implement integrated content strategies across marketing channels (social, email, digital, website) to ensure consistent messaging and brand experience. Leverage daily analytics to inform recommendations.
• Collaborate closely with marketing, UX and business leadership, acting as a strategic partner to uncover needs and shape content direction.
• Demonstrate strong research and writing skills, producing content that resonates with target audiences.
• Leverage AI tools for customer insights and to enhance creative deliverables, while maintaining a human touch in content creation.
• Develop targeted tactics and campaigns for specific audience segments, using analytics and customer data to inform decisions.
• Apply a data-driven mindset, utilizing analytics to guide creative direction and optimize content performance across all creative channels.
• Exhibit deep knowledge of the direct-to-consumer insurance business, with the ability to translate complex concepts into clear, relatable, and actionable consumer-facing copy.
• Approach content strategy from a holistic, big-picture perspective, ensuring all aspects of customer marketing inform and strengthen each other.
• Maintain a digital-first focus, prioritizing innovative solutions for online engagement and conversion.
• Optimize content for SEO—including emerging best practices for large language models (LLMs)—to maximize visibility and reach.
• Understand and apply principles of content hierarchy and structure for effective website design and user experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed