About the position
At TDS Telecom, connecting people is at the heart of everything we do. We are forward thinkers who leverage cutting-edge fiber internet technology to strengthen communities. We are dedicated to excellence, which drives us to succeed together, creating a better world through meaningful connections. Ready to make an impact? We are excited to share a newly created position on our marketing team that can work remotely in any of the states in which TDS Telecom operates! The Senior Manager - Digital Marketing will lead the development and execution of a comprehensive digital marketing strategy that builds brand equity, drives customer acquisition, and supports revenue growth. This dynamic role is responsible for defining the brand’s digital presence, creating and executing go-to-market plans, and building a high-performing digital marketing team. Qualified applicants will be strategic thinkers with hands-on experience in digital content creation, media planning, performance measurement, and marketing technology platforms (i.e. Salesforce).
Responsibilities
- Oversee the creation of digital content across channels (social, email, paid media, SEO).
- Ensure brand consistency and high-quality creative execution across all digital touchpoints.
- Collaborate with internal stakeholders and creative teams, as well as external agencies to deliver integrated campaigns.
- Drive data-informed digital initiatives to acquire and retain customers across segments, channels, and geographies.
- Define and implement the digital marketing strategy aligned with business objectives.
- Develop customer segmentation strategies and value propositions to guide campaign planning.
- Create and execute go-to-market plans for our products and services that meet our performance goals.
- Establish measurable goals, manage budgets, and oversee digital marketing effectiveness.
- Provide strategic direction to the eCommerce and Creative Services teams to shape the consumer internet experience.
- Oversee the TDS brand to ensure a consistent and impactful company image across all markets.
- Advise on and oversee media buying strategy across digital platforms.
- Use customer segmentation, buying behavior, and competitor insights to inform planning.
- Manage relationships with external agencies and vendors.
- Optimize media spend based on performance data and business priorities.
- Partner with Product Management, Sales, and other stakeholders to launch new products and technologies.
- Create targeted strategies for new and existing customers, support advertising campaigns, and generate qualified leads and sales incentives.
Requirements
- Bachelor’s degree (or higher) -OR- 4+ years in professional experience.
- 8+ years’ experience in digital marketing.
- 2+ years’ experience in a leadership role.
Nice-to-haves
- Master’s degree preferred.
- Proven experience building and scaling digital marketing teams.
- Deep understanding of digital channels including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social, content, and programmatic media.
- Strong proficiency in Salesforce Marketing Cloud and analytics platforms (e.g., Google Analytics).
- Experience managing agencies and cross-functional teams.
- Excellent communication, leadership, and project management skills.
- Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proven success in digital marketing strategy, campaign execution, and performance optimization.
Benefits
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Life Insurance
- 401(k) Plan
- Generous Vacation & Paid Sick Leave
- Seven Paid National Holidays & One Floating Holiday
- Paid Parental Leave (6 weeks after 12 months of employment)
- Adoption & Surrogacy Assistance
- Employee Assistance & Wellness Programs
- Short-Term & Long-Term Disability
- TDS Service Discounts
- Education Assistance
- Paid Volunteer Time
