About the position
At Clover Health, we bring high-quality, affordable, and easy-to-understand healthcare plans to America’s seniors. We focus on preventive care and leverage data and technology from the Clover Assistant to empower physicians to make the best health recommendations based on our members’ complete health history—all with the lowest cost and the highest value. Our Marketing Team is a group of strategic problem-solvers working to drive growth and deepen engagement among our members. Come join us in our mission to expand Clover's growth so we can better serve senior communities and fix healthcare for those who need it most. As a Senior Manager, Digital Marketing focused on growing our membership, you will be responsible for managing a team and overseeing our digital strategy and assets. You will work with Clover’s agency and also drive internal projects to enhance our digital presence and performance. The ideal person for this role can move easily from thinking about campaign management optimization and performance metrics to content marketing partnerships and strategy.
Responsibilities
- Help drive Clover’s year-round growth and retention engine by coordinating the development of go-to-market strategies, production calendars and key project deliverables.
- Lead Clover’s digital strategy via a data-driven approach, incorporating SEO & AEO best practices, to enhance our digital presence and performance.
- Support in overseeing Clover’s marketing agency, particularly around digital creative, landing pages, digital media buying strategy, and reviewing KPIs.
- Manage a team and oversee our digital assets and tools, which includes: Clover’s website and landing pages, social media presence, email & SMS campaigns, digital analytical tools.
- Partner cross functionally, especially with Analytics, Engineering, Compliance, and Sales.
- Develop key KPI reporting for leadership around our digital assets and performance that spans end to end from SEO to lead generation to conversion.
Requirements
- Minimum of 8–10 years of digital marketing experience, preferably in an agency and start-up environment.
- Medicare Advantage experience or experience in a regulated industry; strongly preferred.
- Experience in managing team members.
- Strong foundation in developing data-driven strategies using data analysis skills and research.
Nice-to-haves
- Experience working on direct consumer campaigns.
- Experience managing an agency.
- Experience overseeing SEO strategy.
Benefits
- Competitive base salary and equity opportunities.
- Performance-based bonus program.
- 401k matching.
- Comprehensive medical, dental, and vision coverage.
- No-Meeting Fridays and monthly company holidays.
- Access to mental health resources.
- Generous flexible time-off policy.
- Learning programs and mentorship.
- Employee Stock Purchase Plan (ESPP).
- Reimbursement for office setup expenses.
- Monthly cell phone & internet stipend.
- Paid parental leave for all new parents.
