(USA) Senior Manager, Digital Media – Social Culture Strategy

Walmart•Hoboken, NJ

33d•$108,000 - $216,000•Onsite

About The Position

As Senior Manager, Social Content Strategy, you will help shape how Walmart shows up in culture by leading the development of original‑to‑social, social‑first storytelling that goes beyond trend participation to establish a distinct and ownable brand presence. This role is critical to evolving Walmart from a brand that effectively reacts to cultural moments on social to one that proactively leads them. You will define Walmart’s unique channel presence, set strategic direction for original social content, and guide teams in creating culturally resonant work that drives meaningful engagement and long‑term brand impact. This is a highly collaborative, hands-on role for a forward-thinking strategist who has personally created social content end-to-end and brings the executive communication skills required to influence senior stakeholders and partners. You have a strong point of view on where social is going, and the credibility and confidence to help get the brand there. What you'll do... Lead the evolution of Walmart’s organic social content strategy across platforms including TikTok, Instagram, YouTube, Facebook, and X — with a focus on developing original, proactive social‑first strategies that establish Walmart as a cultural leader Define and champion Walmart’s original channel presence by creating ownable content frameworks, formats, and points of view that drive sustained cultural relevance beyond trend‑based participation Identify micro and macro cultural trends and determine Walmart’s unique role within them — clearly distinguishing when to react in real time versus when to proactively shape original social narratives or content series Partner closely with retail category marketers to support business and merchandising priorities, and with brand and campaign teams to activate full‑funnel initiatives through a social‑first lens Collaborate with internal creative teams and external agency partners to develop high‑performing, platform‑first creative — owning the social content process end-to-end, from strategic briefing and concept development through execution, launch, and performance analysis Establish and evolve internal and external working relationships and processes that unlock more integrated, efficient, and impactful social content planning and execution Provide social thought leadership across the organization, advocating for social‑first ideas and helping stakeholders understand how original social content can advance both brand and business goals

Requirements

Bachelor’s degree in marketing, business, or a related field, and 7+ years of experience in social media, content, or brand marketing (5+ years considered with exceptionally strong experience)
Deep expertise in social content and marketing strategy, with a strong understanding of platform nuances, emerging social trends, and creative best practices
Demonstrated experience personally owning social content development end‑to-end, with a clear understanding of what it takes to concept, produce, and execute original social content at scale
Proven success leading culturally relevant social content and campaigns that build conversation, engagement, and brand affinity
Strong immersion in culture and entertainment, with a clear point of view on what is relevant now — and what is coming next
Exceptional organizational skills and the ability to lead multiple projects simultaneously, from strategy through execution, while pulling in the right partners at the right time
Exceptional executive communication and presentation skills, with the confidence to articulate strategic points of view, influence senior leaders, and balance compelling storytelling with data‑backed insights
Demonstrated gravitas and ability to advocate for social‑first and culturally ambitious ideas while gaining buy-in from executive leadership, internal partners, and external agencies
Adaptable and resilient mindset, with the ability to navigate evolving social platform algorithms, tools, and priorities in a fast‑moving environment

Nice To Haves

Digital marketing (for example, affiliate marketing, display advertising)
Leading a cross-functional team

Responsibilities

Lead the evolution of Walmart’s organic social content strategy across platforms including TikTok, Instagram, YouTube, Facebook, and X — with a focus on developing original, proactive social‑first strategies that establish Walmart as a cultural leader
Define and champion Walmart’s original channel presence by creating ownable content frameworks, formats, and points of view that drive sustained cultural relevance beyond trend‑based participation
Identify micro and macro cultural trends and determine Walmart’s unique role within them — clearly distinguishing when to react in real time versus when to proactively shape original social narratives or content series
Partner closely with retail category marketers to support business and merchandising priorities, and with brand and campaign teams to activate full‑funnel initiatives through a social‑first lens
Collaborate with internal creative teams and external agency partners to develop high‑performing, platform-first creative — owning the social content process end-to-end, from strategic briefing and concept development through execution, launch, and performance analysis
Establish and evolve internal and external working relationships and processes that unlock more integrated, efficient, and impactful social content planning and execution
Provide social thought leadership across the organization, advocating for social‑first ideas and helping stakeholders understand how original social content can advance both brand and business goals

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
The amount you receive depends on your job classification and length of employment.
It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
Tuition, books, and fees are completely paid for by Walmart.