Senior Manager, Emerging Regions, Mobile Marketing

About the position

Activision is looking for a strategic, culturally-savvy, and passionate Senior Manager of Emerging Markets Marketing to lead and drive regional marketing initiatives for Call of Duty: Mobile across key emerging markets including Africa, Middle East, Europe and Asia. You will play a critical role in shaping the regional marketing strategy, collaborating with cross-functional teams and external partners to build culturally resonant campaigns that grow brand equity and drive user acquisition and engagement. This role will require deep knowledge of regional gaming landscapes, a passion for mobile-first gaming audiences, and the ability to operate with both creative vision and operational precision.

Responsibilities

• Lead Call of Duty: Mobile’s development and execution of regional marketing strategies tailored for emerging markets.
• Partner with regional publishing, product, creative, PR, social, influencer, and media teams to localize and activate global marketing campaigns, ensuring cultural relevance and resonance.
• Act as the regional voice within the global team, providing insights and feedback on market dynamics, player behaviors, and campaign effectiveness.
• Build strong relationships with local agencies, partners, and community leaders to amplify campaign reach and impact.
• Analyze campaign performance, market trends, and competitor activity to optimize marketing strategies and report results to stakeholders.
• Collaborate with cross-functional teams (Live Ops, Product, Creative Services, Insights) to align on GTM plans and event beats.
• Identify and champion innovative marketing opportunities including influencer partnerships, community initiatives, and grassroots campaigns specific to each market.

Requirements

• 7+ years of experience in marketing, preferably within mobile games, entertainment, or tech, with a significant portion focused on international or emerging markets.
• Demonstrated success launching campaigns in MENA region (Other international market launch success a plus)
• Familiarity with performance marketing metrics (CPI, ROAS, LTV) and their application in emerging markets.
• Deep cultural understanding and local consumer insights from at least one key emerging market region.
• Proven track record of executing large-scale, multi-channel campaigns (digital, influencer, social, paid media).
• Strong project management and cross-functional leadership skills.
• Analytical thinker with experience using data to drive marketing decisions.
• Excellent verbal and written communication skills; fluency in English required, additional language skills a plus.
• Passion for gaming, especially mobile and first-person shooters; familiarity with Call of Duty: Mobile is a major plus.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
• 401(k) with Company match, tuition reimbursement, charitable donation matching.
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others.
• Relocation assistance if required to move geographic locations for the job.