Senior Manager, Field Marketing

About the position

As our Senior Manager, Field Marketing, you'll lead strategy, execution, and measurement for all out-of-home campaigns-direct mail, print, and events. You'll manage a small team focused on execution as well as serve as the go-to expert on offline channels, and partner with creative, digital, and product teams to innovate new activations that drive brand awareness and pipeline growth. This role is full-time, based in New York and hybrid. The role reports to the Director of Member Growth.

Responsibilities

• Own end-to-end planning and execution of direct mail, print advertising, and event-based campaigns
• Define, track, and report on overall campaign performance to senior leadership
• Lead, mentor, and develop a team of two; set clear goals, conduct regular reviews, and foster professional growth
• Act as subject-matter expert on out-of-home best practices, media buying, production logistics, compliance, and budgeting
• Collaborate cross-functionally with creative, digital, product, and sales teams to ideate, prototype, and launch innovative offline activations
• Drive continuous optimization through rigorous testing of creative, messaging, channel mix, and targeting
• Build and manage vendor relationships; negotiate contracts, secure favorable terms, and enforce service level agreements
• Deliver comprehensive post-campaign analyses, synthesize learnings, and present actionable recommendations to stakeholders

Requirements

• 7+ years of marketing experience with a strong focus on out-of-home channels (direct mail, print, events)
• Proven track record leading multi-channel offline campaigns and exceeding performance targets
• Demonstrated leadership managing small teams or direct reports
• Proficiency in setting up tracking frameworks, analyzing data, and driving data-led insights
• Exceptional project management; strong attention to detail, ability to prioritize, and track multiple programs
• Creative thinker with a passion for developing fresh, on-brand offline experiences
• Expert vendor and budget management capabilities
• Excellent communication, presentation, and stakeholder management skills

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• Competitive paid time off policies including vacation, sick leave and company holidays
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents after 6 months tenure
• Access to Noom, a weight management program-based in psychology
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes