About the position
At Disney Consumer Products, we inspire imagination around the world and are committed to creating happiness for families and fans by bringing captivating, inspiring, and inclusive products into their daily lives. From toys to t-shirts, console games, books, and more, our team brings our beloved brands and franchises into the lives of families through products and experiences that can be found worldwide, such as the Disney Store e-commerce platform, Disney Parks, local and international retailers, and Disney Store locations around the world. As a Senior Manager, Global Marketing Strategy, you will be part of a team bringing the magic of Disney into homes around the world every day. Disney Consumer Products (DCP) marketing strategy team is responsible for developing compelling marketing programs for commercial priorities, and working with internal and external partners to optimise campaigns. As a storyteller, you will craft and implement strategies that connect with consumers in groundbreaking new ways. You will have knowledge of the marketing drivers, an ability to create from concept to activation, and a desire to connect insights and your voice to champion change. You will work with beloved franchises including Disney Princess, Disney's Frozen, and Moana. A day with DCP may begin with driving long-term global marketing planning, leading a global marketing Task Force on a campaign touching multiple lines of business, working with business leads to help craft a multi-year marketing plan, engaging with licensee and retailer stakeholders, or providing strategic feedback to creative teams. Your experience with creative concepting, social (Facebook, Instagram, YouTube, TikTok), digital (Ad-based, web, E-commerce), experiential, influencer, retail, and content-based marketing will help promote impactful and efficient marketing programs. Your ability to lead and grow a team of direct reports will elevate the team's outputs for success. This position will report to the Director, Global Marketing Strategy.
Responsibilities
- Work with the Director, Global Marketing Strategy to drive the marketing strategy development process, ensuring strong strategic inputs to partners.
- Drive follow-up processes and build timelines to keep overall marketing activations on schedule.
- Lead a team of cross-functional partners as it relates to assigned projects.
- Host regular meetings, share audience insights, and develop go-to-market strategies.
- Work with creative and campaign teams to develop marketing communications programs and brand initiatives that deliver against business objectives and strategies.
- Track trends, research, and consumer insights to guide the development of campaign roadmaps, briefs, and integrated communication plans.
- Develop forecasts in collaboration with leadership, supervise ongoing program expenditures, make forecast recommendations on a monthly basis, and communicate significant shifts to management.
- Track the implementation of programs and conduct post-mortem analyses to drive continual improvement.
- Work closely with Global Marketing Strategy leadership to improve message reach and maintain continuity across audiences.
- Develop an understanding of the DCP business and core consumers to build marketing strategies and franchise positioning to drive overall business goals.
- Collaborate, synthesize and socialize across regional teams around the globe: EMEA, APAC, LATAM.
- Support the Director, Global Marketing Strategy on the AOP (Annual Operating Plan) and 5YP (5 Year Plan) processes and share updates with the regional teams to drive smooth integration.
- Build relationships with priority Disney Pixar global licensees to elevate joint marketing approach for DCP business.
- Drive strategic alignment around key programs with key licensees to define shared partnership moments throughout the calendar year.
- Establish an approach to align and optimize DCP commercial partner promotional spend to DCP signature and seasonal marketing campaigns.
- Identify high potential marketing opportunities tied to new categories / occasions to bring value to CP and key partners.
- Partner with the Marketing Creative team to craft compelling pitches.
- Manage joint partner activations at global level and share plans with key stakeholders.
- Drive communication with regions to ensure global plans are shared in a timely manner to optimize regional rollout.
- Unlock support around priority campaigns for key seasonal and franchise beats with key partners by crafting compelling pitches.
- Define, pitch and manage more traditional strategic non-licensee partnership opportunities to reach audiences at scale, unlock incremental investment and/or drive credibility within a particular category or audience.
- Build relationships with Disney synergy, digital and ad sales teams and find new approaches that drive reach and engagement around DCP's key campaign.
Requirements
- 10 years of related Marketing or Sales strategy experience.
- Outstanding verbal and written communication and project leadership skills.
- Proven ability to collaborate with and achieve actionable results through others, build strong and sustainable relationships, and interact at all levels of the organization.
- Strong organizational and time management skills.
- Flexibility and proficiency in ambiguity and leading teams through changes in strategic direction and/or priorities.
- An optimistic professional who leads by example.
Nice-to-haves
- Experience with national-level campaigns and marketing target audience expertise.
- Knowledge of product development and new product launches.
- Previous work experience in Global Marketing Strategy, Consumer Packaged Goods (CPG), Advertising Agency, or Brand Management.
Benefits
- Health and savings benefits.
- Educational opportunities.
- Special extras that only Disney can provide.
