Senior Manager, Global Media Relations

AstraZeneca • Gaithersburg, MD

23h • Hybrid

About The Position

Senior Manager, Global Media Relations Gaithersburg, MD Global Corporate Affairs Hybrid Work- on average 3 days a week from office The Senior Manager leads implementation of external communications strategies, with a focus on media relations while also contributing to broader efforts to shape AstraZeneca’s external reputation. The role supports planning and execution aligned to the priorities of the global enterprise and those of Global Media Relations (GMR). This role provides strategic communications counsel, assessment, integrated planning and execution in support of senior leaders across the Therapy Areas and functional/cross-functional objectives. You'll play a key role in shaping external perceptions of AstraZeneca by proactively handling media engagement around key company milestones, financial communications, major initiatives, policies and issues – reinforcing the company’s science-led reputation. The role also involves assessing the competitive, media, and overall external landscape to leverage external communication opportunities and identify issues to be mitigated.

Requirements

• Bachelors degree
• 5+ years of hands-on experience in handling proactive/reactive media relations programmes on behalf of a multinational company, involving complex regulatory, legal, financial, etc. issues including litigation and business results
• Experience in the pharmaceutical and/or healthcare industry, with a track record of maintaining strong relationships with financial, pharma trade and consumer media.
• Previous employment in a global level role.
• Excellent verbal and written communication skills, with the ability to craft clear, compelling messages across channels.
• Experience partnering with senior leaders to support media interviews and their effectiveness in other executive external engagements.

Nice To Haves

• Prior journalism experience
• Bachelor’s degree
• Geopolitical competence

Responsibilities

• Develops and implements media relations campaigns and ongoing communication for use with media across the global Therapy Areas (TA) to promote AstraZeneca, our brands, and other initiatives.
• Builds and maintains relationships with global, top-tier regional and national, business, trade, and broadcast media outlets/reporters.
• Serves as spokesperson for company on key company topics, news flow, and issues, while proactively pitching media and responding to incoming media requests.
• Develops statements, press releases, and executive messages to reflect the company’s position on various proactive and reactive matters, including material/share-price sensitive events.
• Coaches senior leaders on media interview techniques/external speaking skills and supports on media and speaking engagements.
• Collaborates closely with internal TA colleagues to ensure brand messages are proactively shared with top-tier contacts and appropriately pulled through in all corporate external communications activities.
• Helps lead issues management and crisis preparedness activities for situations that could adversely impact AstraZeneca.
• Supports in developing and delivering a digital channels strategy for social, blog, and website.
• In collaboration with the in-country affiliates- develops and maintains a media and social media measurement approach to evaluate progress against AstraZeneca’s corporate reputation objectives.
• Evaluates in-country spokespeople and media relations capabilities and develops and handles capability building programmes.

Benefits

• qualified retirement programs
• paid time off (i.e., vacation, holiday, and leaves)
• health, dental, and vision coverage in accordance with the terms of the applicable plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level