About the position
This role offers the opportunity to lead content marketing strategy and execution for a fast-growing SaaS organization. The Senior Manager will own the content calendar, create compelling assets across multiple formats, and drive engagement with target audiences throughout the buyer journey. The position requires a balance of creativity, strategic thinking, and analytical rigor to guide campaigns, optimize performance, and support sales and marketing objectives. You will work closely with cross-functional teams, manage internal and external content resources, and leverage innovative approaches—including AI—to deliver impactful results. This role emphasizes audience-centric storytelling, operational excellence, and continuous optimization within a collaborative, remote-friendly environment.
Responsibilities
- Develop and manage the overall content calendar using audience insights, personas, keyword research, campaign plans, and content performance analytics.
- Produce primary and derivative content assets—such as reports, blogs, infographics, videos, executive summaries, webinars—for use across channels and campaigns.
- Analyze and report on content marketing performance using KPIs and digital analytics tools, informing and optimizing future campaigns.
- Support SEO and search engine marketing initiatives through content tagging, keyword optimization, and metadata management.
- Implement content marketing best practices and innovate with AI and other technologies to enhance reach and effectiveness.
- Collaborate with marketing teams to integrate, repurpose, and distribute content strategically.
- Manage internal content marketing resources, agencies, consultants, and freelancers as needed to ensure high-quality output.
Requirements
- 3+ years of content marketing or related experience, ideally in manufacturing, distribution, or vertical SaaS industries.
- Hands-on experience with content creation, planning, and execution across the buyer journey.
- Proven ability to develop engaging content that drives pipeline growth and measurable business results.
- Strong project management skills, coordinating internal and external content contributors and managing multiple priorities.
- Excellent communication, collaboration, and consensus-building skills.
- Ability to quickly learn new business domains and distill complex concepts into accessible, compelling content.
- Knowledge of keyword research, technical SEO, and digital content optimization.
- Creative, analytical, and strategic mindset with a passion for innovative content marketing approaches.
Benefits
- Competitive salary and growth opportunities in a high-impact role.
- Fully remote work flexibility.
- Inclusive, collaborative, and diverse team culture.
- Professional development and career growth opportunities.
- Opportunity to lead and innovate within a rapidly expanding SaaS organization.
- Engagement with high-profile B2B audiences in manufacturing, distribution, and IT leadership.
