Senior Manager, Influencer Marketing

Starface World

20h•$120,000 - $135,000•Remote

About The Position

Starface is looking for a Senior Manager, Influencer Marketing to lead and scale our creator ecosystem across platforms and communities. In this role, you’ll report directly to our SVP, Marketing and own the influencer marketing function end to end—defining strategy, driving execution, and building a best-in-class creator program that delivers both cultural relevance and measurable business impact. In this role, you’ll work cross-functionally with Growth, Creative, Social, PR, and Brand Marketing to bring product launches and brand initiatives to life through creators. You’ll play a critical role in shaping how Starface shows up in culture—building long-term relationships with creators, evolving our approach to influencer marketing, and establishing it as a key driver of both brand and performance. The right person for this role is both highly creative and deeply analytical, a strong operator, and a relationship-driven leader. You have a clear point of view on the creator landscape, know how to translate brand strategy into breakthrough content, and are equally comfortable operating at a strategic level as you are executing day to day. At Starface, we’re caring, joyful, bold, and resilient. We love people who defy convention and bring curiosity, leadership, and a bias toward action. If you’re excited to build and evolve a program with outsized impact—and thrive at the intersection of culture, creativity, and performance—please keep reading.

Requirements

You have 6–8+ years of experience in influencer, creator, or partnership marketing, ideally within CPG, beauty, or lifestyle brands
You’ve owned and scaled influencer programs with both creative and performance accountability
You’re a strategic thinker who can translate brand and business goals into effective creator programs
You have a strong track record of developing briefs that lead to high-performing, culturally relevant content
You’re highly organized and can manage complex programs across multiple workstreams and timelines
You’re data-driven and comfortable using performance metrics to guide decisions and optimization
You’re an excellent communicator and relationship builder with creators, agents, and agencies
You have deep platform fluency and understand how content evolves across formats and audiences
You have experience with influencer platforms such as CreatorIQ, Aspire, Grin, LTK, Impact, or similar
You have experience managing or mentoring team members and building scalable processes
You’re scrappy, proactive, and solution-oriented
You balance creativity with analytical thinking and have a strong sense of taste
You enjoy building systems, processes, and programs from the ground up
You take ownership and operate with a founder mindset
You bring positive energy, curiosity, and low ego to your work
You have a strong bias toward action and follow-through
You embody our values: joyful, resilient, bold, and caring

Nice To Haves

Experience in skincare, beauty, or community-driven brands
You’ve integrated creator content into paid media or performance marketing strategies
You have a strong point of view on the future of influencer and creator marketing

Responsibilities

Own and evolve the creator strategy: Define and lead the influencer marketing roadmap across TikTok, Instagram, YouTube, and emerging platforms, ensuring alignment with brand and growth goals
Build and scale a best-in-class creator ecosystem: Identify, recruit, and develop a diverse, culturally relevant network of creators, building long-term partnerships that drive consistent, high-quality output and brand advocacy
Lead creative direction and briefing for creators: Develop insight-driven, platform-native briefs that translate brand strategy into compelling, authentic storytelling
Own end-to-end program execution: Lead campaign execution across multiple concurrent initiatives, including planning, contracting, onboarding (CreatorIQ), approvals, timelines, and delivery
Act as the central driver of cross-functional integration: Partner closely with Growth, Creative, Social, PR, Retail, and Product teams to ensure influencer is embedded across all major campaigns and launches
Own performance and optimization: Define and track KPIs including creator onboarding, organic views, EMV, and content volume; analyze performance and continuously optimize strategy and investment
Deliver reporting and insights: Translate creator performance into clear, actionable insights that connect to business outcomes and inform broader marketing decisions
Stay ahead of trends and culture: Maintain a strong point of view on platform evolution, creator trends, and cultural moments to keep Starface innovative and relevant
Own and scale the influencer function: Build and refine systems, processes, and infrastructure to support program growth, while managing external partners and tools
Lead and develop the team: Manage, develop, and mentor 1-2 direct report(s) , fostering growth while building a high-performing, scalable function