Senior Manager, Influencer Partnerships

Estée Lauder Companies • New York, NY

2d

About The Position

This role is an essential part of the Consumer Engagement team, driving the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability. This role will build meaningful and lasting relationships across influencers, beauty editors, and VIP talent.
Serve as communications expert spanning across communications, PR, influencer & events. Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.
Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking - Manages relationships with influencers across macro to micro tiers on all social media platforms; Manages relationship with key agency partners
Drives PR/ comms strategy for US region, ensuringconsistency in secured media presence
Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution
Leads briefing of agency partners
Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
Executes influencer and product seeding campaigns in accordance with agreed upon strategy
Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts
Cascades launch/execution updates with NA & global marketing teams, ensuring visibility of NA lead executions
Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships

Requirements

• 5⁃7 years of Influencer Marketing experience required
• Deep knowledge of Beauty Influencer space required
• Deep knowledge of Influencer reporting tools
• Requires strong oral and written communication skills, as well as interpersonal and team building capabilities with internal functional groups as well as with external partners
• Strong MS Excel and Powerpoint skills

Nice To Haves

• 5⁃7 years of PR experience preferred but not required
• Digital Marketing/Advertising experience preferred but not required

Responsibilities

• Drives the strategy and execution of the North America Influencer and Communications efforts to increase brand awareness, earned media value, and desirability.
• Build meaningful and lasting relationships across influencers, beauty editors, and VIP talent.
• Serve as communications expert spanning across communications, PR, influencer & events.
• Work cross functionally with NA team including Marketing, Account Management, Field teams, Education, Retailers and the Global brand.
• Drives the strategy and execution of US Influencer Strategy across paid and earned to drive brand EMV and heightened ranking
• Manages relationships with influencers across macro to micro tiers on all social media platforms
• Manages relationship with key agency partners
• Drives PR/ comms strategy for US region, ensuringconsistency in secured media presence
• Partners with product marketing and education team to understand product messaging, leveraging insight to inform influencer/comms strategy
• Partners with retailers, trade marketing and promo leads to understand key launch, promotion and selling periods
• Liaises with Global Communications team to gain updates surrounding Global comms strategy & ideate relevant ways to execute in NA region Execution
• Leads briefing of agency partners
• Manages total communications strategy and execution: including relationships with key editors, long lead product placement and feature stories in partnership with brand's agency of record
• Executes influencer and product seeding campaigns in accordance with agreed upon strategy
• Partners with agencies to uncover and execute optimizations across influencer campaigns & comms efforts
• Cascades launch/execution updates with NA & global marketing teams, ensuring visibility of NA lead executions
• Execution of Inclusion and Diversity efforts of NA including influencer talent, earned media, brand partnerships

Benefits

• In addition to base salary, this position is eligible for participation in a highly competitive bonus program as well as participation in the share incentive plan.
• In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others.
• Many of these benefits are subsidized or fully paid for by the company.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed