About the position
As Sr. Manager, Integrated Marketing, you will play a strategic and hands-on role in leading the development of multichannel campaigns across the customer lifecycle. Amperity is looking for a collaborative and execution-focused marketer to connect the dots between ABM, Paid/SEO, and Lifecycle Marketing-driving pipeline, accelerating deals, expanding customer value, and supporting product-led growth through integrated campaign strategy. As a necessary member of the Growth Marketing team, you'll work with Web, Field, Partner Marketing, Product Marketing, Sales, and Product teams, to bring integrated campaigns to life that support our goals across priority segments and industries. You'll help accelerate adoption and engagement within our self-serve and freemium user base, guiding them from interest to activation and expansion. You'll lead campaign planning, manage launch timelines, collaborate with internal and external teams, and own performance insights-playing a hands-on role in shaping how Amperity shows up in the market. If you're energized by orchestrating campaigns that combine audience insights, compelling creative, and strategic execution across both traditional and product-led motions, this is your role. You will report to the Sr. Director; Growth Marketing.
Responsibilities
- Plan and lead integrated, multichannel marketing campaigns that support full-funnel growth-across our enterprise, growth, and PLG sales motions.
- Partner with ABM, Paid/SEO, and Lifecycle Marketing to align messaging, targeting, and touchpoints across the funnel.
- Collaborate with Product Marketing and Sales to map campaigns to our priorities, solution messaging, and target account lists.
- Work with Web, Field, and Partner Marketing to align efforts across digital and in-person channels.
- Support PLG plans by building campaigns that engage trial users, guide product activation, and accelerate time-to-value.
- Develop nurture programs and journey-based campaigns to move prospects and users through important lifecycle stages.
- Create campaign briefs, launch plans, timelines, internal coordination, and performance reporting with RevOps.
Requirements
- 8+ years of B2B marketing experience in SaaS or high-growth tech, with a focus on integrated campaigns, collaboration, and full-funnel program execution.
- 5+ years leading teams.
- Experience leading complex, multi-channel campaigns from strategy through launch across paid, owned, and earned channels.
- Experience with marketing product-led growth, including trial/freemium conversion, user activation, and expansion.
- Balance with hands-on execution-comfortable zooming out to plan campaign architecture and zooming in on messaging, timelines, and delivery.
- Collaborative, with experience working with sales, product, content, and design teams to accomplish shared outcomes.
- Experience interpreting campaign and product data to make informed decisions, optimize performance, and measure the impact.
- You will communicate strategy, influence partners, and deliver concise, applicable briefs and insights.
- Curious, proactive, and growth-minded-motivated by experimentation, learning, and continuous improvement.
Benefits
- 100% employee healthcare coverage
- Transportation subsidies
- Comfortable work environment with plenty of snacks
- Self-managed PTO
- Flexibility to do your best work in the way that works for you
- Inclusive environment with opportunities for personal growth
- Cash incentives
- Stock options
