Senior Manager Integrated Marketing

Trimble Inc.

5d • Hybrid

About The Position

Trimble’s Transportation & Logistics business in North America is looking for a marketing leader to join our Revenue Marketing team. The Senior Manager Integrated Marketing is a leadership role responsible for the strategy and execution of our customer engagement engine. You will lead a team of marketers to drive customer value, retention, and growth across our connected transportation ecosystem. This is a player-coach role. You will partner with the Senior Director of Revenue Marketing to set the high-level strategy, while you and your team execute data-driven campaigns. Your mission is to move beyond traditional engagement tactics and build a program that helps customers unlock new value, migrate and modernize, and become vocal advocates for Trimble.

Requirements

• 7+ years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation
• Bachelor’s degree in marketing, business, or a related field.
• Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools
• Advanced communication and presentation skills, with the ability to align diverse teams toward a single strategic vision.
• Strong project management skills, the ability to manage a wide variety of projects simultaneously

Nice To Haves

• Familiarity with the Transportation and Logistics industry a plus

Responsibilities

• Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns
• Collaborate with leadership to define the annual customer lifecycle marketing strategy. Translate high-level revenue goals into actionable campaign plans for your team.
• Foster a culture of testing and optimization. Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)
• Drive customer value and growth by partner with sales to identify customer segments that would benefit from additional Trimble solutions and design campaigns that drive add-on, up-sell and cross-sell opportunities
• Lead the marketing strategy for our conversion program. Build the educational pathways and resources that help on-premise customers confidently migrate to next-generation SaaS solutions
• Use customer data to deliver the personalized campaign message at the right time, ensuring we are adding value not noise
• Own the integrated marketing strategy for strategic campaigns and flagship in-person events ensuring that our biggest brand moments deliver measurable engagement and pipeline
• Defend our core customer base, mitigating churn and building loyalty. Helping our customers be brand ambassadors and advocates

Benefits

• Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans.
• Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager