Senior Manager - Kerendia Marketing

About the position

The Senior Manager, Marketing for Kerendia will lead the development and execution of disease education and branded marketing initiatives for both HCP and patient audiences. The role will partner closely with brand leaders, Customer Engagement stakeholders, and Operations to ensure strategic alignment and optimal customer impact.

Responsibilities

• Lead tactical development and execution for disease education and brand materials for HCPs and patients in personal promotion channels.
• Assist in the development of HCP message strategy and execution, including message platform, materials development, and field implementation guidance.
• Partner with L&D to co-create field implementation guidance and training on HCP messaging and materials.
• Assist in the planning and execution of sales meetings/POAs, leading the project management and production workstreams.
• Lead the development of internal communications to the sales team and other internal stakeholders related to brand initiatives.
• Partner with the PRT team, ensuring key considerations for promotional compliance are incorporated from inception to completion of all materials.
• Manage agencies and production vendors. Leverage creative briefs to ensure clear agency direction and excellence of final material output.
• Actively manage the P&I budget for personal promotion investments, including agency scopes, production, and media.

Requirements

• Bachelor's Degree required; PharmD or MBA preferred but not required.
• Minimum of 2 years pharmaceutical and/or healthcare marketing experience required.
• Agency or agency management experience required.
• Demonstrated results in effectively partnering with Medical/Legal/Regulatory colleagues to develop high-quality materials.
• Demonstrated analytical and problem-solving skills.
• Excellent written and verbal communication skills.

Benefits

• Health care
• Vision
• Dental
• Retirement
• PTO
• Sick leave