About the position
Aceable is looking for a Senior Manager, Lifecycle Marketing to architect and execute multichannel strategies that engage and convert our prospects and customers to drive higher lifetime value. This role blends creative thinking with technical sophistication — ideal for a persuasive marketer who can craft high-impact, emotionally resonant messaging while rigorously optimizing performance through experimentation and analysis. You will lead the strategy and execution across email, SMS, push notifications, and in-app messaging. Partnering with Marketing, Product, Engineering, Business Intelligence, and Design teams, you'll develop automated journeys and campaign strategies tailored to every step of the customer’s lifecycle, from acquisition to advocacy. Your work will directly impact company revenue, customer satisfaction, conversion rates, and overall business growth.
Responsibilities
- Own the full lifecycle marketing strategy across email, SMS, push, and in-app messaging
- Manage, mentor, and develop a team of lifecycle marketing specialists, fostering skill growth, campaign ownership, and operational excellence across channels
- Lead copywriting strategy and oversee the development of compelling, conversion-focused messaging across all lifecycle touchpoints
- Develop automated, behavior-triggered flows and journey orchestration based on real-time data signals
- Drive A/B and multivariate testing across all channels to optimize performance and unlock key learnings
- Create segmentation strategies and personalized experiences to deepen user engagement
- Collaborate cross-functionally to ensure messaging aligns with product usage, milestones, and customer goals
- Partner with the product team to help build out in-product messaging that is orchestrated and tracked through a cross-channel marketing platform
- Analyze campaign performance using dashboards and reporting tools, delivering actionable insights
- Design and execute messaging that guides customers through onboarding, engagement, feature adoption, and reactivation
- Oversee message cadence and prioritization to reduce fatigue and maximize relevance
Requirements
- 6+ years in full-funnel customer journey lifecycle marketing or CRM, including hands-on experience with multichannel programs (email, SMS, push, in-app)
- 3+ years of experience managing and developing a team focused on nurturing and lifecycle marketing
- Strong strategic and analytical mindset; able to blend storytelling with experimentation and data
- Fluency with lifecycle tools and platforms (Iterable, Braze, HubSpot, OneSignal, etc.)
- Deep understanding of segmentation, journey building, personalization, and behavioral triggers
- Proven track record of improving customer conversion, retention, and engagement through marketing automation
- Experience with mobile-first product experiences or app-based customer journeys
- Experience building collaborative relationships with Product, Engineering, Design, and Data stakeholders
- Strong written and visual communication skills; passion for crafting clear, compelling shopping and user experiences
Nice-to-haves
- Experience using AI-powered tools to accelerate content creation and streamline campaign workflows, enabling rapid experimentation and personalized nurture strategies at scale
- Proficiency in scripting for dynamic content (e.g., Liquid)
- Experience with prospect-based email and SMS campaigns
- Familiarity with customer data platforms or real-time analytics tools
Benefits
- Join one of Austin's Best Places to Work in 2024 & 2025
- Competitive total rewards (base salary + bonus/stock options, if applicable)
- 401k match
- Robust medical, dental, and vision benefits
- Generous paid time off programs + 19 paid holidays per year
- Flexible work schedule
- Wellness programs
- Our own space on the top floor of a downtown Austin building with free parking
- Weekly lunch, a fully stocked fridge, and plentiful snacks
- Company events and activities (holiday events, happy hours, volunteering)
- #PursueGrowth Reimbursement ($600 per year for full-time employees)
- Free Roadside Assistance subscription
- Passionate teammates excited to help you succeed and learn
