About the position
We are seeking a strategic and data-driven Senior Manager of Marketing Analytics to lead and shape our analytics strategy within a fast-paced, high-impact team. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. This role offers a unique opportunity for a seasoned leader to build a best-in-class analytics function from the ground up. Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels. The ideal candidate will be passionate about using data to solve complex challenges, drive growth, optimize marketing performance, and inform critical decisions across the company. With significant autonomy and visibility, this individual will play a key role in influencing Hippo's growth trajectory and overall success. This is a key marketing position that requires a hands-on approach. You will be a vital thought partner to the Marketing team and executive leadership, translating complex data into clear, actionable insights. Your work will directly inform our customer acquisition strategies, targeting, and spend as well as our customer communication, engagement, and retention efforts across all channels. You will be responsible for creating the vision for our marketing analytics function and executing a roadmap to get us there.
Responsibilities
- Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach
- Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data
- Infuse marketing strategy with data-driven insights and optimizations across all channels, including SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing
- Partner with the Marketing team, Business Analytics, and Finance to develop and align on key performance indicators (KPIs), data mapping documents, and measurement plans
- Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency
- Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV)
- Own UTM parameters, offline media tracking, naming conventions, and documentation
- Assist in the assessment and development of a multi-touch and shared attribution measurement strategy
- Build, develop and manage marketing analytics team to drive successful outcomes for the business and the team
Requirements
- 7+ years of experience in business or marketing analytics
- Strong proficiency in SQL and experience building dashboards and databases
- Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R)
- Deep understanding of statistical concepts and techniques
- Strong exposure to paid marketing channels (mobile, social, digital) and an understanding of attribution
- Excellent verbal and written communication skills
Nice-to-haves
- Previous work experience in insurance, financial industry and on D2C channels
Benefits
- Multiple medical plans to choose from and 100% employer covered dental & vision plans
- 401(k)-retirement plan
- Short & long-term disability
- Employer-paid life insurance
- Flexible Spending Accounts (FSA) for health and dependent care
- Employee Assistance Program (EAP)
- Equity compensation
- Training and internal career growth opportunities
- Flexible Time Off
- 12 weeks of parental leave for primary and secondary caregivers
- Snacks and drinks available and catered lunches for onsite employees
