Senior Manager, Marketing-Hybrid

About the position

United Way Miami, Inc. is hiring a Senior Manager, Marketing to join our team. As Senior Manager, Marketing you will collaborate with the AVP of Marketing in leading strategic marketing and communications initiatives that advance United Way Miami’s mission. This role drives the development of creative branding and messaging across donor/supporter- and client-facing materials. The manager helps shape forward-thinking outreach and fundraising strategies, while overseeing the execution of targeted campaigns that deepen engagement, increase support, and strengthen connections with both donors and client/service recipients. Collaborates closely with internal teams across the organization to ensure alignment and impact across all touchpoints.

Responsibilities

• Collaborates with the Marketing & Communications team to develop and execute branded assets that support campaign goals and messaging.
• Leads coordination with United Way Miami’s Lines of Business to ensure alignment across all marketing efforts, maintaining brand consistency and delivering targeted materials for donors, clients, and community engagement.
• Lead development and execution of integrated marketing and communications (M&C) plans and budgets for donor and client-focused segments.
• Ensure brand alignment and message consistency across all campaign deliverables.
• Partner with the Associate, Marketing to support coordination, asset development, and campaign execution.
• Collaborate with team Leads (Signature events) to design and implement engagement campaigns including the brand, that align with fundraising goals; support client-serving campaigns (CI).
• Support collaboration with Business Solutions to develop and optimize personalized donor touchpoints and communications.
• Collaborate across teams to maintain consistent application of the UWM brand at sponsored, recruitment, and outreach events.
• Coordinate production of digital and print assets, including webpages, emails, social media content, and event materials.
• Coordinate the marketing copy, source imagery, and provide detailed directions to Creative Services.
• Collaborate to maintain production schedules, ensuring timely delivery of campaign components.
• Proof and approve test emails and digital content for accuracy, quality, and brand consistency.
• Support external communications efforts, including the development and placement of Public Service Announcements (PSAs).
• Work closely with Comms and Social Media team to ensure integration of messaging across all platforms and donor campaigns.
• Collaborate closely with and serve as back-up to the AVP, Marketing, and Associate, Marketing team members, on all initiatives as needed.
• Conduct data and research as needs arise.

Requirements

• Bachelor’s degree in marketing or communications or equivalent experience. Master's degree is a plus.
• 3-5 years of proven experience in Marketing, brand management, advertising, or analytics.
• Experience in marketing in both B2B and B2C is a plus.
• Experience in an e-commerce company a plus.
• Proven knowledge of best practices spanning a wide variety of channels, including email, print, web/mobile, and social media.
• Some proficiency in consumer research.
• Self-motivated, entrepreneurial, adventurous, and innovative thinker.
• Strong organizational skills and able to execute with an appropriate sense of urgency while managing multiple projects.
• Knowledge of customer segmentation.
• Understanding of key performance metrics relating to marketing campaigns.
• Strong decision-making and problem-solving skills.
• Excellent written and verbal communication, presentation, negotiation, and influencing skills.
• Graphic design skills to support project production.

Nice-to-haves

• Experience in an e-commerce company.
• Master's degree in marketing or communications.

Benefits

• 3 WKS+ Vacation Paid*
• 12 Paid Holidays
• 12 PTO Paid Days
• Competitive Health Benefits Package
• Wellness Program Reimbursements up to $50/month
• Short Term Disability at NO COST
• Life Insurance & AD&D 2X Annual Salary at NO COST
• Employee Assistance Program
• Retirement Plan UP TO 6% Employer Funding
• Professional Development Opportunities
• Discounted On-Site Early Childhood Care
• Tuition Assistance for Early Education Degree
• Free Monthly Transit Card