About the position
Figure8 is an experience first company. We create experiums. Places outside of distraction, away from expectation, and beyond inhibition. Spaces to get lost and found. We invite guests to take a moment. To recognize, realize, and reignite relationships with the people and places around them. We are seeking a highly experienced and results-driven Senior Manager, Marketing Optimization & Experience to lead our efforts in maximizing customer engagement and driving revenue growth. In this pivotal role, you will leverage your deep expertise in UI/UX, conversion rate optimization (CRO), and marketing sales attribution to refine our digital experiences and optimize our marketing funnel. You will be a key driver in transforming data into actionable insights, improving customer journeys, and ensuring seamless alignment between marketing and sales efforts, with a particular emphasis on leveraging AI to accelerate and enhance data analysis.
Responsibilities
- Develop and implement a comprehensive CRO strategy, utilizing A/B testing, multivariate testing, and user behavior analysis to improve conversion rates across all digital touchpoints.
- Analyze website and landing page performance, identify areas for improvement, and implement data-driven optimizations.
- Ensure that UI/UX is optimized to provide the best content for key search terms to ensure strong Google Ad Rank.
- Develop and execute SEO and SEM strategies to improve organic and paid search visibility and drive targeted traffic.
- Analyze search performance and implement optimizations to achieve higher rankings and increased ROI.
- Lead the optimization of our digital user experiences, ensuring intuitive navigation, engaging design, and seamless functionality.
- Collaborate with design and development teams to implement UI/UX improvements based on user research, data analysis, and best practices.
- Conduct user testing and gather feedback to continuously improve the user experience.
- Design, implement, and manage a robust marketing sales attribution system to accurately measure the impact of marketing efforts on revenue generation.
- Analyze attribution data to identify high-performing channels and campaigns, and optimize marketing spend accordingly.
- Collaborate with sales and marketing teams to ensure alignment on attribution methodologies and reporting.
- Develop and implement advanced segmentation strategies to personalize customer communications and improve campaign effectiveness by leveraging AI to identify actionable insights.
- Collaborate with cross-functional teams, including marketing, sales, product, and development, to ensure alignment on strategic initiatives.
- Communicate effectively with stakeholders, providing regular updates on performance and key initiatives.
Requirements
- 7+ years of experience in digital marketing, with a focus on CRO, SEO/SEM, UI/UX, marketing sales attribution and database segmentation.
- Proven track record of improving conversion rates and driving revenue growth.
- Strong experience with A/B testing and testing methodologies.
- Expertise in UI/UX principles and best practices.
- Deep understanding of web analytics tools (e.g., Google Analytics, Adobe Analytics, Optimizely).
- Strong analytical and problem-solving skills.
- Experience utilizing AI tools for data analysis and marketing optimization.
Nice-to-haves
- Experience with marketing automation platforms.
- Experience with CRM (i.e.: Salesforce, HubSpot, Dynamics, etc.) and database segmentation.
- Experience with SQL and data visualization tools.
- Experience in a fast-paced, high-growth environment.
- Familiarity with machine learning models and algorithms relevant to marketing.
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
- Ability to advance in the organization
