Crunch Fitness is seeking a skilled professional to take complete ownership of our Customer Data Platform (CDP). This role involves configuring, maintaining, and optimizing CDP integrations with various systems including CRM, marketing automation, and analytics platforms. The successful candidate will oversee system updates, user access, and troubleshooting to ensure stability and scalability. Additionally, they will manage data pipelines to ensure accurate data ingestion and transformation across multiple systems. Regular monitoring and auditing of system performance will be required, along with collaboration with cross-functional teams to resolve any issues. The position also entails managing data ingestion processes, ensuring accuracy and compliance with data governance policies. The candidate will partner with marketing teams to translate business needs into actionable CDP-driven campaigns, focusing on audience segmentation strategies for improved customer experiences. Furthermore, the role includes creating dashboards and reports that provide insights into customer behavior and campaign effectiveness, as well as overseeing the backend architecture of business intelligence tools like Power BI and Tableau. As a subject matter expert for the CDP, the candidate will guide various teams on best practices and recommend innovative strategies for data management and martech adoption.