Senior Manager, Marketing

About the position

The Senior Manager of Marketing asserts exceptional business leadership to drive dramatic growth in MISUMI’s North America Digital Manufacturing service offerings. This individual leads the development and implementation of a marketing and business development strategy that raises brand awareness, promotes the new service, generates leads, and wins new business. This role leads all aspects of a digital and traditional marketing plan, including web site development and ongoing improvements, web marketing, promotions, SEO, CPC, advertising campaigns, and market research done with outside vendors and internal teams. This position will develop and manage the sales team’s activities to achieve sales profitability and growth.

Responsibilities

• Lead creation of globally competitive web portal for brand’s expansion to the US
• Provide extensive knowledge of web technologies, techniques, and best practices to create a world class web presence.
• Provide sales and marketing expertise to lead and manage collaborative activities of sales team, marketing specialists, and outside advertising, PR and SEO consultants to accelerate growth.
• Design, develop, and implement web marketing strategies that target and acquire new customers and new opportunities at existing customers.
• Design and execute a strategic marketing plan that includes web & print advertising, direct mail, trade shows, seminars, and other tactics.
• Identify new industry channel partners for general engineering & supply chain audiences as well as sites and publications with industry-specific audiences including but not limited to Automotive and Medical.
• Explore the effectiveness of engineering influencers and social media channels and obtain appearances, paid ads & partnerships for our services.
• Manage and maintain web marketing content, execute online and email campaigns, search engine optimization, web banners, etc.
• Compose and distribute original content such as case studies, e-newsletters, and advertising, that promote our DM platform’s automated solution.
• Develop presentations and training materials that will strengthen the sales team’s understanding and approach to securing business wins.
• Provide accurate data to management to assist with regular and special reporting related to team performance; identify areas where improvement in efficiency or outcome is possible and contribute to solutions.
• Other duties and responsibilities as assigned

Requirements

• Bachelor’s degree in engineering or marketing required
• 10 years in a web marketing and sales/business development management role in a manufacturing/industrial products B2B environment.
• Knowledge of the Factory Automation industry is preferred.
• Experience with Web system development.
• Sound knowledge of SEO, CRM, & behavioral targeting and expert level experience with web management tools such as Google Analytics.
• Experience with Internet marketing metrics; conversion rate; web best practices.
• High proficient in Microsoft Office Suite (PowerPoint, Excel, Word, Access).
• Must be strategic, high energy, technical and an effective communicator with strong analytical, project management, critical thinking, and presentation skills.
• Must have a high level of energy, enthusiasm, leadership, and mentorship.
• Must be flexible, eager to learn and open to new ideas.

Benefits

• Medical (HMO/PPO/HDHP)
• Vision
• Dental
• Life (Basic and AD&D)
• Disability (STD and LTD)
• Legal
• Pet Insurance Plans
• 401(k) Plan with match
• Commuter Transit Benefits
• Employee Resource (EAP and GEAS) Plans
• Fitness Club Membership
• Tax Savings (HAS and FSA) Plans
• Parental Leave
• Paid Time Off
• Paid Holidays