Senior Manager, Member Acquisition

Forbes

13d•$95,000 - $110,000•Remote

About The Position

Forbes is an iconic global media brand that has symbolized success for over a century. Fueled by journalism that informs and inspires, Forbes spotlights the doers and doings shaping industries, achieving success and making an impact on the world. Forbes connects and convenes the most influential communities ranging from billionaires, business leaders and rising entrepreneurs to creators and innovators. The Forbes brand reaches more than 140 million people monthly worldwide through its trusted journalism, signature ForbesLive events and 49 licensed local editions in 81 countries. Forbes is seeking a strategically minded Senior Manager, Member Acquisition to join the Membership team within its Consumer Revenue and Growth business. This role will report to the Director of Membership and serve as a key driver of subscriber growth by leading the strategy and execution of multi-channel acquisition efforts. The Senior Manager will be responsible for accelerating new member acquisition, optimizing performance across the acquisition funnel, and partnering cross-functionally to scale sustainable subscription growth. The ideal candidate is a performance-oriented growth leader who combines strong analytical rigor with hands-on execution and understands how to convert audience demand into long-term recurring revenue.

Requirements

Brings 7+ years of experience in a fast-paced growth function, ideally focused on user acquisition for subscription or ecommerce-based consumer products.
Has a proven track record of driving subscriber acquisition and growth, preferably within an established digital publisher.
Has hands-on experience with subscriber acquisition tools such as Zuora (preferred).
Has hands-on experience managing paid user acquisition across major platforms (Meta/Instagram, Google, Reddit, etc.), with a strong understanding of ad attribution and pixel implementation.
Demonstrates deep expertise with email service providers and marketing automation platforms, including Salesforce Marketing Cloud (required) and Cordial (preferred), with working knowledge of HTML and AMPscript.
Has experience working with Customer Data Platforms (CDPs) for advanced audience segmentation, data integration, and campaign personalization.
Is proficient with analytics and business intelligence tools such as Looker and Google Analytics to build reports and derive actionable insights.
Has strong knowledge of digital marketing best practices, including funnel optimization, CAN-SPAM, GDPR, and data privacy regulations.
Has experience working with Content Management Systems (CMS) and building and optimizing landing pages for conversion.
Thrives in a fast-paced, dynamic, and deadline-driven media environment.
Is highly analytical and data-driven, with the ability to dig into performance data to identify growth opportunities.
Is both a strategic thinker and a hands-on operator, comfortable executing campaign setup and optimization.
Is an exceptional communicator and collaborator, capable of managing stakeholders and influencing cross-functional teams.
Is detail-oriented, ensuring flawless campaign execution from creative brief through post-launch analysis.

Responsibilities

Develop and execute a comprehensive multi-channel acquisition strategy designed to meet or exceed monthly KPIs for new subscriptions and net growth.
Oversee the end-to-end campaign execution process, managing the acquisition marketing calendar, coordinating cross-functional workflows, and ensuring the timely, on-budget launch of all promotional and evergreen initiatives.
Optimize the conversion rate of key acquisition channels, including landing pages, paywall, email marketing, and paid media (e.g., Facebook, Google, LinkedIn), to improve customer acquisition.
Write highly effective marketing copy across multiple channels that appropriately reflects Forbes’ voice and improves user acquisition and conversion.
Oversee the email acquisition strategy, creating and deploying campaigns designed to nurture prospects and convert them into members.
Coordinate paid media campaigns end to end, from briefing creative teams and trafficking assets to ensuring all deliverables are on schedule and aligned with the overall acquisition plan.
Execute campaign updates and A/B tests within the paywall management system, handling configuration of logic, metering thresholds, creative assets, audience splits, and test variants.
Develop a strategic testing roadmap and CRO framework across acquisition channels, continually driving improvements in acquisition performance and CAC.
Partner closely with Product, Editorial, Data, and Creative teams to develop compelling marketing assets and experiences that drive acquisition and ensure a cohesive user journey from first touch to conversion.
Establish acquisition benchmarks and report on key performance indicators using tools such as Looker to translate data into actionable insights.
Pioneer new acquisition initiatives to discover, validate, and scale new sources of subscriber growth.