Senior Manager of Data Strategy

TKO • New York, NY

1d

About The Position

The Senior Manager of Data Strategy will collect, interpret, and synthesize data to uncover property, category, audience, and cultural insights that best position TKO and its properties – including UFC, WWE, and PBR – a partnership powerhouses. Ideal candidate is a confident communicator and natural data storyteller, with the ability to educate others and improve their self-sufficiency, over time. This individual will be Global Partnerships point person for collaboration with TKO Analytics team and third-party research vendors, extracting the most value from all resources. The Senior Manager of Data Strategy will sit within the Marketing Solutions team, leveraging data and insights to support the initial pitch and contracting of partnerships, as well as measuring the delivery and success of active partnerships to support renewals. This person will be adept at merging left and right brain thinking, turning metrics into impactful stories that resonate with unique partner objectives. Organization, problem solving, and ability to pivot quickly are key. Candidate should thrive in a supportive team environment that prizes collaboration, innovation, and leadership in all roles.

Requirements

• High degree of literacy in the methodologies of syndicated sources (e.g. Nielsen, YouGov, MRI), custom survey data (e.g. Fluency, Wakefield, IPSOS), and social listening data (Zoomph, Sprinklr, Meltwater), as well as industry trend monitoring
• Ability to analyze, interpret, and collate data from different sources into a cohesive story
• Curiosity, creativity, and a passion for how data can fuel smarter, more impactful work
• Experience in building centralized, automated resources (i.e. dashboards) to service a multi-faceted organization
• Ability to recognize gaps in research/insights related to partnerships and recommend solutions or new tools to service the team
• Ability to construct sides/presentations with clear narrative and compelling flow; experience building in PowerPoint, Google Slides, Keynote, and/or Canva
• Comfort with ideating collaboratively or as an individual
• Excellent communication skills, with the ability to articulate clearly in both writing and speech
• Demonstrated ability to stay organized and prioritize in an extremely fast-paced environment
• Passionate, driven, and personally accountable with a commanding presence and energy
• Minimum of 5 to 7 years of related experience, preferably at a research company, sport league or team, media company, media/creative agency, or the marketing organization of a brand
• Bachelor’s Degree required

Nice To Haves

• Experience working in a revenue-generating division a plus

Responsibilities

• Collaborate with internal TKO Analytics team to understand viewership measurement from media rights holders and syndicated sources across TKO properties; establish clear guidelines and timelines for viewership data deployment within Global Partnerships
• Work with internal Revenue Strategy and Product Development teams to centralize metrics and create accessible dashboards for Global Partnerships team
• Liaise with third-party partnership study vendors to establish benchmarks and analyze data on an asset and property level
• Serve as point person between third-party partnership study vendors and Partnership Marketing teams to kick off studies for individual partners
• Provide additional context and support as third-party studies are shared with partners
• Explore and become point person for full breadth of syndicated research tools, custom studies, and outside sources available to support Global Partnerships
• Craft insights-driven narratives to validate partnership outreach collateral and proposals; participate in pitch calls to help present narratives
• Create targeted demo and behavioral audience profiles as library content and on ad hoc basis

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level