Senior Manager of Influencer and Affiliate Marketing

MomentousPark City, UT
4dHybrid

About The Position

The Sr. Manager of Influencer & Affiliate Marketing is responsible for developing and executing Momentous’ influencer, ambassador, and affiliate strategies to drive awareness, engagement, and conversion across all channels. This role sits at the intersection of brand storytelling and performance marketing — identifying and nurturing relationships with creators, athletes, and partners who authentically embody the Momentous mission. The manager oversees the full lifecycle of influencer and affiliate programs, from recruitment and contracting to campaign execution, performance analysis, and optimization. This individual ensures that every partnership reflects the brand’s premium positioning while delivering measurable business results across DTC, retail, and digital marketplaces.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 4–7 years of experience in influencer, ambassador, or affiliate marketing — ideally within CPG, wellness, lifestyle, or performance categories.
  • Proven track record managing influencer programs from strategy to execution with measurable business impact.
  • Experience with influencer platforms (e.g., GRIN, Aspire, Tagger, or CreatorIQ) and affiliate tracking systems.
  • Strong relationship management and negotiation skills with talent, agents, and affiliates.
  • Excellent project management and organizational abilities with attention to detail.
  • Analytical mindset with comfort in performance data and ROI reporting.
  • Deep understanding of social media platforms, content trends, and creator culture.
  • Strong communication skills with ability to represent the brand in both creative and business contexts.
  • Brand- and performance-minded: able to balance storytelling with metrics.
  • Highly proactive and resourceful; thrives in a fast-moving, entrepreneurial environment.
  • Collaborative and team-oriented with strong emotional intelligence.
  • Passionate about health, fitness, and human performance — genuinely connects with Momentous’ mission and community.

Responsibilities

  • Build and manage Momentous’ influencer and ambassador programs across social media, podcast, and content platforms.
  • Identify and cultivate relationships with creators and partners aligned with the brand’s human performance and wellness ethos.
  • Develop scalable influencer tiers (macro, micro, ambassador) and partnership models that align with brand and business objectives.
  • Oversee contracts, deliverables, and content approvals, ensuring legal, brand, and FTC compliance.
  • Maintain a steady cadence of outreach, engagement, and relationship-building with key influencers and their management teams.
  • Lead the growth and optimization of Momentous’ affiliate marketing program (e.g., Refersion, Impact, ShareASale, or similar platforms).
  • Partner with eCommerce and Growth Marketing to drive conversions and LTV through affiliate channels.
  • Develop data-driven approaches to identify high-performing affiliates and expand relationships with those delivering ROI.
  • Track and report on affiliate sales performance, commissions, and campaign efficiency.
  • Coordinate influencer activations for product launches, seasonal campaigns, and brand initiatives.
  • Collaborate with Brand, Creative, and Growth teams to integrate influencer and affiliate content into larger omnichannel campaigns.
  • Ensure all influencer content adheres to brand tone, creative guidelines, and messaging standards.
  • Work cross-functionally to leverage creator content across paid media, email, DTC, retail, and PR initiatives.
  • Track influencer and affiliate performance metrics (reach, engagement, conversions, ROI).
  • Develop reporting dashboards and insights to evaluate effectiveness and inform strategy.
  • Use data to continually refine targeting, creative direction, and budget allocation.
  • Present insights and recommendations to leadership and cross-functional partners.
  • Partner closely with Growth, Brand, and Special Marketing Partnerships teams to ensure consistent brand voice and cohesive campaign execution.
  • Collaborate with Customer Experience and Retail teams to connect influencer storytelling with retail sell-through and brand education.
  • Coordinate with legal and finance on contracting, compliance, and payment management.

Benefits

  • Our fast-paced, high growth environment creates a strong opportunity for professional development born from evolving experiences
  • Competitive cash compensation plus employee stock options
  • Health/Vision/Dental
  • 401k Match
  • Unlimited PTO
  • Finish Line Fridays - finish at 3:00 every Friday
  • Generous set of observed holidays (18 days of office closure in 2026)
  • $1,000 annual perks program to support a high-performance lifestyle
  • Access to Momentous products and merchandise
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