Senior Manager of Marketing (Enterprise GTM & Pipeline Growth)

PulseRise TechnologiesNew York, NY
3dHybrid

About The Position

We are looking for a Senior Manager of Marketing to build and scale a disciplined, revenue-driven GTM engine from the ground up. This role is not about vanity metrics or brand awareness in isolation — it is about measurable pipeline contribution and sales acceleration. Reporting to the VP of Revenue, you will partner closely with enterprise AEs who are already closing strong deals with minimal marketing support. Your mandate is clear: prove that structured marketing investment drives pipeline leverage, then build scalable systems that support nine-figure recurring revenue ambitions. This is a high-ownership role for someone analytical, commercially sharp, and comfortable challenging positioning assumptions when market reality demands it.

Requirements

  • 3–6 years of B2B marketing experience supporting enterprise deals ($100K+ ACV)
  • Proven track record of generating measurable pipeline impact
  • Hands-on experience with ABM and field marketing initiatives
  • Experience in enterprise SaaS, fintech, or regulated industries strongly preferred
  • Strong analytical mindset; comfortable discussing pipeline %, conversion, and ROI
  • Experience partnering closely with enterprise sales teams
  • Ability to build collateral that directly improves conversion rates

Nice To Haves

  • Experience in high-growth or revenue-driven environments
  • Data-driven experimentation mindset
  • Strong writing and storytelling skills for complex financial topics
  • Scrappy, end-to-end campaign execution capability

Responsibilities

  • Own measurable marketing contribution to new logo pipeline
  • Design and execute ABM programs targeting high-value enterprise accounts
  • Drive conference and field marketing strategy to generate qualified opportunities
  • Increase brand visibility among top-tier banks and strategic prospects
  • Build and maintain high-impact, insight-led sales collateral (ROI calculators, POV decks, executive presentations)
  • Refine messaging and positioning through structured feedback loops with Sales, CS, and Product
  • Conduct win/loss analysis and validate resonance through controlled experiments
  • Capture and translate market insights into actionable campaign strategy
  • Establish marketing systems that scale with revenue growth
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