About the position
At Havenly Brands, we believe that everyone deserves a beautiful home they love. Founded and headquartered in Denver since 2014, we've grown into the #1 interior design service in the country. We believe home is a place for personal expression – a place that can inspire, comfort, delight, and work hard for you. We believe that a home should be livable, not precious; distinctive, not bland; beautiful, but attainable. That’s why we’re bringing together best-in-class home brands alongside innovative designer services to offer unprecedented access to personal, inspiring design. We’re building this generation’s premier destination for all things home. Alongside our award winning design services, we proudly own and operate some of the best home furnishings brands in the business including Havenly, Interior Define, The Inside, St. Frank, and The Citizenry. Our family of brands is growing and we’re looking for amazing people to join us on this journey! Are you ready to make a significant impact by scaling our best-in-class home brands to new heights? Havenly is searching for a Senior Manager, Performance Marketing to manage the strategic planning, execution, and optimization of customer acquisition and retention campaigns across paid digital media for our portfolio of brands. Reporting to our Director of Growth, our ideal candidate will bring deep expertise across a variety of digital channels, a passion for the performance marketing landscape, and an understanding of the intricacies and unique attributes of every step in the marketing funnel. Our ideal candidate will take a highly analytical, holistic, and data-driven approach to the role. This is a high-impact opportunity to play a critical role in the growth of a family of home brands.
Responsibilities
- Manage the planning, execution, and tracking of paid channels (e.g., paid search, paid social, display) to drive performance
- Own testing, execution, and optimization of paid campaigns that drive brand awareness, customer acquisition and sale conversions
- Grow existing campaigns across paid channels, while launching net-new levers to continue improving performance and unlocking incremental growth
- Own testing roadmap and budgets across digital marketing channels
- Leverage analytical expertise and extensive consumer data sets to extract channel insights and transform them into actionable changes that will drive channel optimization and budget allocation
- Refine creative best practices and processes, working closely with Designers and broader Growth and Creative teams to build testing pipeline to continually improve paid campaign performance
- Own and deliver consistent channel-level reporting for distribution within the Growth team and broader organization; regularly share performance insights, learnings, and strategic go-forward recommendations
- Manage a team of 4 direct and indirect reports and retain and develop top talent
Requirements
- 5-7+ years' experience in performance marketing role with a focus on digital channels, i.e. Google Ads and Facebook Ads (other PPC platform experience a plus)
- 2+ years’ experience managing a team of high-performing marketers
- Expert knowledge and understanding of paid media strategies, tactics, and tools preferably working on the brand side in a multi-channel ecommerce or retail environment
- Technical ROI tracking and reporting expertise e.g., Looker, Google Analytics, Google Ads, Meta/Pinterest platforms, Multi-Touch Attribution tools (Measured, Rockerbox)
- Experience working with MTA and media mix models and leveraging multiple data sources to inform channel- and campaign-level investments
- Ability to deliver clear, concise, and reliable reporting and presentations on all activities to key stakeholders
- Growth mindset with bold ideas and know-how to get things done
- A self-starting and ownership attitude to seize opportunities to make an impact
- Passion for working in a fast-paced multi-brand environment with a start-up mentality and a get-it-done attitude
- Passion for retail and the home furnishings and interior design space
Benefits
- Competitive compensation
- Generous PTO
- Volunteer days off
- Health benefits (Medical, Dental, Vision, Disability)
- 401K
- Paid parental leave
- Free design services
- Furniture discounts
- Anniversary merchandise credits
