About the position
As a Senior Manager, Product Marketing for our cloud-based security services, you will define and drive the marketing and go-to-market strategy for our award-winning product portfolio that protects the online presence of many of the world’s top brands. You will plan and lead product launches, define and test segment-specific strategies, and create compelling messaging that clearly articulates our value propositions and product use cases. Your focus will be on the full customer lifecycle – driving awareness, engagement, service adoption, and retention. You will partner closely with the sales and product teams on enablement, competitive intelligence, and using customer insights to inform product vision and feature prioritization. You will get to work on a strategic and growing business and impact the safety and security of the online world.
Responsibilities
- Manage and lead a team of Product Marketing Managers.
- Work at both a strategic and tactical level. Define and execute product launch and go-to-market plans.
- Know our market – synthesize and socialize customer and competitor insights and industry trends. Uncover and validate new opportunities.
- Develop customer-facing and sales-facing messaging, positioning, and collateral.
- Craft campaign strategies and content that leverage organic channels to reach our customers and educate them on our cloud-based security services.
- Test and refine new marketing approaches and channels to reach and engage key audiences.
- Collaborate with the broader marketing team on campaign goals and schedule, messaging, content, calls to action, segmentation strategy, adoption campaigns, and marketing distribution channels.
- Define product KPIs that will measure the effectiveness of go-to-market initiatives and identify gaps. Partner with internal teams to gather and analyze relevant data.
- Work effectively across marketing, product, sales, and engineering to achieve joint business goals.
Requirements
- 8+ years of experience with 5+ years of B2B product marketing experience, including SaaS experience.
- Extensive experience with creating and executing go-to-market strategies that directly drive revenue growth.
- Ability to synthesize market trends, including quantitative and qualitative data, and influence leaders based on data analysis.
- Outstanding problem solver who can work through highly ambiguous challenges.
- Excellent presentation skills that can be adapted for audiences at all levels across the organization.
- Strong influencing, negotiation, and facilitation skills with the ability to foster and maintain collaborative relationships with internal teams, customers, and senior leadership.
- Experience with customer segmentation, profiling, and targeting.
Benefits
- Competitive benefits package for all full-time employees.
