(USA) Senior Manager, Product Marketing

Walmart • Denver, CO

2d • $99,000 - $198,000

About The Position

The Sr. Manager, Product Marketing will collaborate with the Ads PMM team in marketing all advertising related products. This strategic role is primarily B2B marketing– ensuring customers (brand advertisers, agencies and networks), and trade press understand the value of VIZIO’s suite of advertising capabilities. This position will report to the Director, Product Marketing and will work closely with the VIZIO Ads Sales, Analytics, and Client Services teams. The role will assist in marketing efforts that span the full customer funnel and development of go-to-market launch plans for key advertising product features, as well as helping to manage technology partner relationships. The VIZIO Ads Product Marketing team drives the go-to-market strategy for advertising products across the VIZO suite including the VIZIO Home Screen, CTV, Programmatic, and Ad Tech. This team defines and communicates the value of VIZIO’s advertising offerings by aligning product capabilities with market needs. They equip the ads organization with new product launches, enablement resources, competitive insights, and thought leadership. Collaborating closely with stakeholders, the team leverages data analysis and strategic marketing to enhance product adoption and deliver clear value propositions that support business growth and innovation.

Requirements

• Product marketing experience in digital advertising, ad tech, CTV, or entertainment.
• Solid understanding of connected device marketing, digital distribution, and streaming platforms
• Experience with marketing initiatives targeting brand advertisers, agencies, and content owners.
• Proven success managing marketing and product development initiatives to drive ad revenue
• Ability to lead cross-functional teams and execute go-to-market strategies
• Passion for advertising and translating insights into actionable plans
• Skill at managing, planning, tracking, multiple projects.
• Excellent communication skills for internal and external collaboration
• Strong problem-solving and strategic thinking
• Self-starter who shares knowledge and applies it proactively
• Detailed-oriented, organized, and experienced in project management.
• Exceptional presentation skills, with experience presenting internally and externally.
• Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• 6 years' experience in Marketing, Business Administration, or related field.

Nice To Haves

• Masters: Business Administration

Responsibilities

• Define product positioning and messaging and create compelling content to differentiate VIZIO in the marketplace.
• Develop marketing materials and processes to support product launches.
• Collaborate cross-functionally with Sales, Client Services, Product, and Partner teams to develop and communicate go-to market plans
• Manage product launch timing and communication with stakeholders.
• Provide feedback and direction to external creative and PR agencies
• Conduct qualitative and quantitative research to inform product roadmaps.
• Conduct competitive analyses and formulate actionable takeaways.
• Build business requirements documents for product teams that outline the objectives and needs of the Ad Sales business and Advertisers
• Analyze internal data to enhance the VIZIO Ads value proposition

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates.
• Tuition, books, and fees are completely paid for by Walmart.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level