About the position
Microchip is seeking an experienced hands-on product management and marketing leader to lead our team in the strategic management of our ADAS and Display connectivity product line, including our industry’s 1st Automotive SerDes Alliance (ASA) Motion Link (ASA-ML) chipset. Microchip is a leading supplier of automotive semiconductor solutions and is a founding member of ASA-ML, an industry leading open standard networking technology for enabling camera, radar and other sensors connectivity used in Advanced Driver-Assistance Systems (ADAS) and to connect to displays as part of In-Vehicle Networks (IVN). This role is pivotal in driving the market success of our ASA product line and will include driving strategic direction, leading a team and working with cross-functional groups to define product requirements and take new products to market. You will be the internal champion and public face for Microchip representing the company for ASA related activities, including conferences, tradeshows, standards and with customers and industry partners.
Responsibilities
- Manage and mentor a team of product marketing and product line managers, fostering a collaborative and high-performance culture.
- Represent Microchip as a thought leader driving the direction of ASA-ML and ADAS & Display connectivity as it gets adopted in automotive and other applications.
- Ownership of the entire product lifecycle for ASA devices, from concept to end-of-life, ensuring alignment with market needs and company objectives.
- Conduct thorough market research and competitive analysis to identify trends, opportunities, and threats in the automotive connectivity sector.
- Develop and execute comprehensive marketing strategies and product roadmap to enhance product positioning, drive demand, and achieve revenue targets.
- Work closely with engineering, sales, and customer support teams to ensure product development aligns with market requirements and customer feedback.
- Build and maintain strong relationships with key stakeholders, including customers, partners, and industry alliances, to promote ASA devices and influence industry standards.
Requirements
- Bachelor's or Master’s degree in Computer or Electrical Engineering. An MBA would be an asset.
- A minimum of 10 years of relevant automotive semiconductor industry experience in product management and product marketing.
- Experience managing products through their life-cycle, from concept to volume production.
- Deep knowledge of automotive connectivity standards and in-vehicle networking technologies including ASA-ML, GSML, FPDLink, Automotive Ethernet and Zonal architectures.
- Experience managing key ecosystem alliances.
- Strong leadership skills with a track record of managing and developing high-performing teams.
- Excellent analytical, strategic thinking, and problem-solving abilities.
- Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
- Familiarity with key stakeholders and decision makers at automotive OEMs and Tier1s would be highly desirable.
- Ability to travel internationally approximately 30% of the time.
