Senior Manager, Retail Content Marketing

Marriott Hotels Resorts • Bethesda, MD

20d

About The Position

The Senior Manager, Retail Content Marketing is responsible for managing a comprehensive content marketing plan that drives customer acquisition, engagement, and retention. The ideal candidate is a self-starter, with a proven track record in ecommerce marketing, including both brand and creative production. We are looking for someone who brings both experience with content planning and brand marketing across channels, as well as some experience executing marketing channels. The senior manager will work closely with Merchandising, agencies and other internal teams to develop and distribute content strategies that resonate with our various customer segments.

Requirements

• 4-year degree from an accredited university.
• 5+years of relevant professional experience in ecommerce content marketing.
• Demonstrable experience developing and executing a content marketing strategy.
• Experience developing a marketing content calendar across channels, inclusive of gaining alignment and allocating resources.
• Experience managing multiple agencies against timelines and budgets.
• Hands-on experience developing owned channel marketing content such as producing photoshoots or directly managing social feeds.
• Strong creative writing and communication skills.
• Experience with light image editing tools, such as Canva.
• Experience managing social media content production.
• Experience with generative AI tools for content generation.

Nice To Haves

• Proven track record leading marketing for a homewares, luxury or gift industries preferred.

Responsibilities

• Conceive and execute content strategies that support key brand objectives, growth drivers and business timelines.
• Manage a content calendar.
• Assist with content production and management, inclusive of photoshoots, written copy, asset organization.
• Be a key team member on new product launches and coordination between various teams.
• Manage integrating content into marketing channels and website both directly and via agencies or internal partners.
• Develop plans to maximize marketing budget in partnership with agencies and internal resources to drive business objectives.
• Contribute to the overall strategy of the Retail business and clearly communicate our objectives internally.
• Strong leadership and communication skills, with the ability to build alignment around a vision.
• Ability to manage by influence and build strong working relationships with other teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level