Senior Manager, Social Media[

UNITED WAY OF METROPOLITAN DALLAS INC•Dallas, TX

About The Position

United Way of Metropolitan Dallas is a community-based social change organization that unites the community to create access and opportunity for all North Texans to thrive. We believe in the power of unity and equity to create lasting change. We bring together passionate change-makers alongside corporate, civic and nonprofit partners to drive lasting change and equity in education, income and health—the building blocks of opportunity. Together, we believe we can build a future in which all North Texans, regardless of zip code, have the opportunity and access to achieve their full potential. And for 100 years, North Texans who share this passion have joined with us to LIVE UNITED United Way leverages our resources and networks to bring the best people, ideas, and projects together to create lasting change. Together, we believe we can build a future in which all North Texans, regardless of race or zip code, have the opportunity and access to achieve their full potential. At United Way of Metropolitan Dallas (UWMD) our movement of community change-agents is growing, and we’re looking for a Senior Manager, Social Media to help build on this momentum. The Senior Manager, Social Media is responsible for developing, implementing, and managing a comprehensive social media strategy to meet or exceed awareness, engagement and fundraising goals. This position requires expert-level experience with social media, specifically Facebook, Instagram, LinkedIn and X/Twitter. The Senior Manager, Social Media will be responsible for positioning United Way as a thought leader within the organization’s focus areas of education, income, health. This role also collaborates on advising the social media strategy for the CEO across their platforms. The Senior Manager, Social Media will report to the Vice-President, Marketing and will work closely with team members across the organization and within the marketing department and Creative Studio. To perform the job successfully, competitive applicants should demonstrate the following competencies: Mission-Focused: Create real social change that leads to improving lives in our community. Relationship-Oriented: Is able to communicate effectively to develop, grow and sustain productive relationships. Knows how to capture and record relevant information and how to interpret and utilize the information to forge partnerships, collaborate, cultivate, grow, sustain and strengthen internal and external relationships. Results-Driven: Dedicated to shared and measurable goals; creating, resourcing, scaling and leveraging strategies and innovations for broad impact. Stewardship: Our actions, behaviors, and decisions on behalf of our donors must be transparent, meet the highest ethical standards, and align with organizational goals. Value a Culture of Collaboration, Inclusion, and Engagement: Committed to participating in cross-functional organization activities that contribute to UWMD’s goal of building and sustaining a high-performance organization and advancing a culture of collaboration and inclusiveness across the organization.

Requirements

Excellent knowledge of social media management tools (e.g. Sprout Social, Hootsuite)
Excellent knowledge of iPhone video editing and tools (e.g. Capcut, Edits)
Excellent copywriting and copyediting skills, with high attention to detail
Experience with creating compelling messages for different target demographics/platforms
Strong analytical skills to interpret data and use it to drive decision making
Active user of social media and aware of trends
Ability to prioritize competing priorities and multitask, along with willingness to embrace change and to adapt on the fly
Demonstrated excellence working as part of a team, including clear communication in person and by email
High degree of comfort and professionalism working with C-suite leadership
Willingness to listen to and incorporate feedback from leadership
Excellent client service skills
Self-motivated, good at taking initiative, and comfortable operating under a degree of ambiguity
Experience with Meta Ads Manager and paid Meta advertising best practices.
A commitment to community service.
An entrepreneurial spirit and creative approach to strategy development.
The ability to thrive in an environment that is characterized by significant growth, diversity and consistent change.
Ability to prioritize and multi-task, while working efficiently and addressing a wide variety of considerations under deadlines.
BA/BS in marketing, PR, journalism, communications or equivalent working experience
5+ years experience in social media management for an organization, brand or within an agency

Responsibilities

Develop and execute social media strategy aligned with UWMD goals with differentiated content across all channels
Proactive planning and management of social media editorial and content calendars for each social platform
Strategically find and tell stories in United Way brand voice that position the organization as a thought leader in education, income, and health
Oversee content creation, curation and publishing, ensuring a consistent, professional brand voice across all platforms
Monitor social channels for quick response time, to foster engagement and to manage reputation through proactive community management
Monitor, analyze and participate in social conversations across social platforms. Use social listening tool to track brand mentions, sector trends, and emerging issues relevant to United Way's focus areas of education, income and health.
Concept, shoot, and edit short-form video for Reels
Analyze performance metrics to optimize posts, provide actionable insights and reporting for leadership and regularly adapt to increase engagement
Continuously monitor the evolving social media landscape, including platform algorithm changes, new features, and emerging channels, to identify opportunities relevant to UWMD’s brand and audiences. Proactively bring recommendations to the VP, Marketing and serve as the organization's internal expert on social media best practices.
Oversee United Way's influencer program in partnership with an external vendor, including reviewing and approving vendor recommendations for influencer selection, ensuring all partnerships align with UWMD's brand standards and mission
Provide recommendations for CEO social media strategy to support thought leadership, in collaboration with VP of Marketing and external vendor
Serve as an advisor on paid social media strategy to external vendor, offer insights and help analyze reporting in collaboration with VP, Marketing