Senior Manager, Web & Digital Growth (Remote, United States EST/CST)

M-Files

20h • Remote

About The Position

Own and evolve the global website as a strategic growth engine and core driver of high-intent demand.
In this role, the website is treated as a revenue-generating product, with full ownership of strategy, prioritization, and performance. You will shape the end-to-end customer journey, optimize conversion pathways, and directly influence demo volume, sales inquiries, and pipeline creation.
This is a highly visible, AI-forward opportunity where you will embed AI across analytics, experimentation, personalization, and workflows to accelerate insight, improve decision-making, and increase execution velocity, while delivering a differentiated, high-performing digital experience.
This is an opportunity for someone who thinks like a product owner, operates like a growth leader, and is excited to redefine how AI shapes modern web experiences.
This role is well-suited for someone who enjoys operating with pace and ownership, and who brings a thoughtful, results-oriented approach to navigating a fast-moving environment. You are comfortable prioritizing effectively, making informed decisions, and consistently delivering measurable outcomes while partnering cross-functionally with senior stakeholders.

Requirements

• 8–12+ years in B2B SaaS web strategy, growth, or CRO
• Proven success increasing demo and high-intent lead volume
• Experience owning roadmap and cross-functional prioritization
• Strong analytical skills connecting web metrics to pipeline
• Hands-on AI experience in marketing workflows and experimentation
• Strong stakeholder influence and judgment
• Digital product GM mindset
• High-intent growth focused
• Data-driven and hypothesis-led
• AI-forward and operationally disciplined
• Structured, prioritized, and comfortable saying no
• Strong executive presence

Responsibilities

• Website Strategy & Governance
• Own website strategy and digital experience vision
• Manage a prioritized roadmap tied to pipeline impact
• Establish structured intake and evaluation processes
• Apply AI-assisted prioritization
• Safeguard strategic focus and conversion performance
• High-Intent Growth & CRO
• Improve Demo and Sales inquiry performance
• Design ICP- and persona-based journeys
• Use AI to identify friction, generate test ideas, optimize messaging, and predict intent
• Lead structured experimentation (A/B, CTA, layout testing)
• Continuously optimize conversion architecture
• Primary KPIs: High-intent conversion rate, Demo growth, Sales-accepted leads, Website-influenced pipeline
• AI-Driven Personalization
• Personalize by industry, behavior, source, and buyer stage
• Dynamically adapt messaging, proof points, and CTAs
• Integrate behavioral data with AI-based intent scoring
• Align with Demand Gen and GTM Operations
• Analytics & AI-Augmented Decision Making
• Define KPIs linking web behavior to revenue
• Use AI to surface trends, forecasts, and lift opportunities
• Build automated executive dashboards
• Translate insights into prioritized actions
• Increase experimentation velocity
• Brand & Digital Experience
• Ensure consistent, differentiated brand expression
• Validate messaging clarity with AI testing
• Balance brand governance with performance optimization
• Partner with Brand and Product Marketing
• SEO & AI Discovery
• Optimize architecture for semantic and AI search
• Structure content for answer engines and LLM visibility
• Use AI to identify gaps and intent clusters
• Monitor traditional and AI-based search performance
• AI-Enabled Team Operations
• Embed AI into briefs, QA, reporting, and launches
• Establish responsible AI governance
• Train and mentor the web team
• Drive efficiency without compromising quality
• Cross-Functional Leadership
• Partner with Product, Sales, Corporate, and Demand Generation
• Align on lead quality and conversion impact
• Lead sprint planning and roadmap reviews
• Mentor web team and maintain disciplined execution

Benefits

• As remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• Matching 401K Plan (25% of employee's contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 251-500 employees