Senior Marketing Analyst

About the position

Checkr is looking for a Senior Marketing Analyst to support the Company's rapid growth. This role will be part of the Growth Marketing team, reporting to the Director of Growth Marketing. The Senior Marketing Analyst will be responsible for analyzing, forecasting, and reporting on performance across all digital sources of demand (paid search, SEO, website, email, paid social, display, etc.). This person and the insights they derive will play an integral part in shaping our demand strategy: we are looking for someone who can not only crunch the numbers but also extrapolate insights and hypotheses from the data, partnering with channel owners to help shape channel strategy and an optimization/testing plan.

Responsibilities

• Own reporting for key marketing funnel metrics by channel.
• Maintain consistent reporting cadence across the marketing org and use our data to communicate performance, areas for improvement, and shared successes or failures.
• Develop detailed forecasts by channel, upkeep forecast & reporting vs forecast.
• Proactively surface potential problems and ideas for optimization within the marketing funnel.
• Work with marketing channel leaders to create action plans based on insights.
• Support marketing channel leaders with ad-hoc analysis to inform channel strategy.
• Oversee experimentation setup and measurement across all digital channels.
• Partner closely with our Revenue Operations team to maintain the integrity of inbound data and to define changes needed to our databases to support marketing team requirements.

Requirements

• 3+ years in a highly analytical role such as marketing analytics, marketing operations, management consulting, or finance.
• Advanced Excel data modeling skills.
• Experience building & maintaining forecasting models.
• Understanding of key marketing funnel metrics & KPIs.
• Hands-on familiarity with Looker, Tableau, or comparable data visualization tool.
• Experience with Google Analytics.
• Intellectual curiosity, creative thinking, a passion for problem solving and an A/B testing mindset.
• Self-motivated individual who is always looking for opportunities to improve and optimize.
• Uncanny knack for uncovering compelling insights from large sets of data.
• Excellent communication skills with an ability to tell a story with data to all levels of the organization.
• Results-oriented, resourceful, detail-oriented, and highly organized.
• Ability to thrive in a fast-paced and constantly evolving environment.

Nice-to-haves

• SQL experience.
• Hands-on familiarity with Salesforce, Marketo or comparable marketing automation tools.

Benefits

• A fast-paced and collaborative environment.
• Learning and development allowance.
• Competitive compensation and opportunity for advancement.
• 100% medical, dental, and vision coverage.
• Up to $25K reimbursement for fertility, adoption, and parental planning services.
• Flexible PTO policy.
• Monthly wellness stipend, home office stipend.