Senior Marketing Analyst

Vanta

1d•Remote

About The Position

At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it. Our Marketing Analytics team delivers strategic insights through comprehensive data analysis of marketing campaign and channel performance, collaborating closely with Sales, SDR, and Ops (Marketing + GTM) teams. This dynamic team is responsible for lead funnel measurement, attribution modeling, in-depth analysis of Marketing investments, and identifying critical risks and opportunities within the business. They ensure the availability of robust self-service tools and dashboards for trend analysis, while playing a pivotal role in operating reviews and annual planning. As a Senior Marketing Analyst, you'll serve as the analytics partner for marketing teams, building scalable reporting capabilities that track performance across the entire customer journey. You'll transform complex marketing data into actionable insights that influence strategy, automate key operating review deliverables, and enable stakeholders to make data-driven decisions that improve marketing ROI.

Requirements

Strong understanding of marketing performance drivers
Action-oriented with a strong analytical mindset and curiosity to drive a deeper understanding of what’s happening and why
Technical expertise in SQL, Salesforce, Marketing Automation tools (Hubspot/Marketo) and data visualization tools (e.g. Tableau).
Excellent communication skills, capable of presenting technical content to non-technical audiences
Proven ability to initiate and complete analytical projects independently
Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.

Nice To Haves

Experience in DBT is preferred.
Bonus for Python/R.

Responsibilities

Function as analytics partner for a marketing team, building and scaling marketing reporting capabilities. These include sizing opportunities, establishing consistent tracking, KPIs, and dashboards, plus developing insights into campaign impact on milestones across the customer journey
Automate operating review deliverables to drive source of truth consistency and reduce cycle time
Enable key stakeholders on insights produced and provide data-driven recommendations to improve marketing efficiency, insights and impact
Continue evolving our analytical capabilities through partnership with Data Engineering to influence roadmap and development of datasets

Benefits

Industry-competitive salary and equity
Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
16 weeks fully-paid Parental Leave for all new parents
Health & wellness stipend
Remote workspace, internet, and cellphone stipend
Commuter benefits for team members who report to the SF and NYC office
Family planning benefits
Matching 401(k) contribution with immediate vesting
Flexible PTO policy, plus 80 hours of Sick Time
11 company-paid holidays
Virtual team building activities, lunch and learns, and other company-wide events!
Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney