About the position
Brex is the AI-powered spend platform that helps companies spend with confidence through integrated corporate cards, banking, and global payments, along with intuitive software for travel and expenses. The Marketing team at Brex is responsible for telling the Brex story, determining messaging and positioning, and translating products and features into tangible customer benefits. The team works closely with Product, Sales, Business Development, and Design teams to demonstrate how Brex can help customers reach their full potential. The Senior Marketing Analyst will own, analyze, and translate data into effective insights and actionable recommendations, reporting into the Campaigns, Growth & Operations team while collaborating with various marketing functions.
Responsibilities
- Lead website, SEO, and multi-variant testing (MVT) reporting; identify performance trends and partner across teams to prioritize high-impact initiatives
- Build and manage models for funnel targets by sale type, segment, and channel; deliver regular forecasts to marketing, GTM, and executive leadership
- Own reporting and analysis for all marketing channels, campaigns, and Brex.com; provide actionable insights to optimize performance across the funnel
- Partner with Data Science to evolve attribution models and ensure accurate tracking of all marketing touchpoints across channels and campaigns
- Deliver consistent, executive-ready insights on pipeline, spend efficiency, ABM, brand, and event performance to guide strategic decision-making
Requirements
- 5+ years in a Marketing Analyst role
- Experience with marketing data analysis and planning, including translating complex data into actionable insights to inform marketing strategy, optimize performance, and guide forecasting
- Experience with marketing channel mix analysis and planning, understanding and translating key metrics for major digital and offline marketing channels
- Experience with digital performance and website analytics, understanding and translating key digital journey metrics and events
- Experience with using data to plan campaigns and forecast demand delivery
- Experience with building marketing target models and forecasting demand
- Experience with attribution models, working with multiple model types, analyzing and translating insights from multi-touch attribution data
- Expert communication skills - ability to differentiate between ‘reporting the numbers’ and providing actionable insights; must be able to provide clear, actionable intelligence that can be easily digested and understood at the executive leadership level and actioned at the functional marketing team level
Benefits
- Hybrid work environment with the ability to work remotely for up to 4 weeks per year
- Opportunity to work in a diverse and inclusive culture
- Access to tools, resources, and support for career growth
