Senior Marketing and Communications Specialist

About the position

Utilize your excellent writing and communication skills and strong grasp of marketing trends and strategies to support Training Services initiatives and drive engagement with Training products and services.

Responsibilities

• Plan and execute marketing campaigns to build awareness, drive demand, and grow adoption of Training products and services
• Produce a variety of copy for digital, social, advertising, event, and other marketing channels to support Training campaigns and targeted product promotions
• Write blogs, articles, and other content to showcase Training impact and customer success
• Partner with Training Sales and other stakeholders to identify customer training needs and trends and develop sales-enablement materials to maximize results from marketing campaigns
• Collaborate with Esri teams to cross-promote Training products, enable customer success, and grow adoption of ArcGIS software
• Apply analytics and a data-driven approach to assess and optimize campaign content and performance

Requirements

• 5+ years of experience with digital marketing strategies
• 3+ years of writing experience, including copywriting and content design for social media, video, publications, email, websites, or other communication channels
• Excellent written and verbal communication skills
• Solid understanding of digital marketing processes
• Comfort with technology and enthusiasm for continually learning new technology
• Ability to build strong relationships with stakeholders and internal teams across the organization
• Ability to manage multiple projects simultaneously and thrive in a fast-paced, cross-functional team environment
• Self-starter, highly organized, with a customer-centric attitude
• Top-notch attention to detail
• A team player, able to help however needed
• Bachelor’s in marketing, communications, or related field

Nice-to-haves

• Experience with Salesforce, Adobe, Power BI, or similar platforms
• Experience marketing educational products, training, or enterprise workforce solutions is a plus
• Knowledge of GIS/Esri products is a plus

Benefits

• Medical, dental, vision, basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth