About the position
As Canva scales, change continues to be part of our DNA - and we like to think that's all part of the fun. This role is focused on owning and driving the end-to-end design, development, and optimization of the prospect-to-lead journey across sales systems. You will lead strategic initiatives and programs, ensuring timely delivery, alignment with business objectives, and measurable impact. Additionally, you will manage and maintain clear, up-to-date system architecture documentation, incorporating feedback from business stakeholders and adapting as needs evolve. Collaboration is key, as you will work cross-functionally with global technical teams, IT system owners, and business stakeholders to deliver scalable, efficient solutions. You will also evaluate, implement, and integrate third-party and SaaS tools (e.g., Salesforce and adjacent technologies) to enhance the sales automation ecosystem, overseeing thorough solution testing, including quality assurance and facilitating User Acceptance Testing (UAT) with key partners, ensuring reliable deployment.
Responsibilities
- Owning and driving the end-to-end design, development, and optimization of the prospect-to-lead journey across sales systems.
- Leading strategic initiatives and programs, ensuring timely delivery, alignment with business objectives, and measurable impact.
- Managing and maintaining clear, up-to-date system architecture documentation, incorporating feedback from business stakeholders and adapting as needs evolve.
- Collaborating cross-functionally with global technical teams, IT system owners, and business stakeholders to deliver scalable, efficient solutions.
- Evaluating, implementing, and integrating third-party and SaaS tools (e.g., Salesforce and adjacent technologies) to enhance the sales automation ecosystem.
- Overseeing thorough solution testing, including quality assurance and facilitating User Acceptance Testing (UAT) with key partners, ensuring reliable deployment.
Requirements
- Experience as a Product Manager or Systems Lead, with a strong focus on marketing automation and sales systems.
- Deep expertise in Salesforce, including platform capabilities, architecture, and best-practice configuration for enterprise environments.
- Hands-on experience designing and implementing lead scoring, prioritization, and routing processes using tools such as LeanData, Eloqua, Braze, and 6sense.
- Proven ability to lead complex, cross-functional projects, working closely with stakeholders from marketing, sales, IT, and engineering.
- Strong analytical and documentation skills, including process mapping, crafting user stories, and managing stakeholder requirements.
- Experience working in Agile environments, with a collaborative mindset and a track record of partnering with technical development teams.
Nice-to-haves
- Relevant certifications such as Salesforce Business Analyst, Advanced Administrator, or certifications in marketing automation platforms are a strong plus.
Benefits
- Equity packages - we want our success to be yours too
- Health benefits plans to support you and your wellbeing
- 401(k) retirement plan with company contribution
- Inclusive parental leave policy that supports all parents & carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
- Flexible leave options that empower you to be a force for good, take time to recharge and support you personally
