Senior Marketing Brand Manager

Great HealthWorks, Inc.•Fort Lauderdale, FL

5d•Hybrid

About The Position

Collaborate with Executive Management on special projects, product development, and strategic positioning of assigned brands. Managing projects through various stages of development. Develop plans to reach KPIs and goals, ensuring that key development milestones and financial objectives are being met, branding is consistent in advertising/sales, Marketplace, Operations, pricing, Rewards Programs, social media, Brand Ambassadors, e-mail journey(s), training updates, etc. Support the Executive Management team to reach financial objectives by establishing and maintaining brand budgets to drive revenue and brand goals, developing yearly sales forecasts and budgets. Analyze brand positioning and consumer data to provide insights on what is working. Understanding trends, preferences, behaviors, and how consumers will engage with our brands. Conduct competitive and consumer analyses. Research and collaborate with other departments to build specific strategies to increase sales across all global markets. Create launch and training materials for new products. Plan and organize workflow against the marketing calendar, including product and campaign launches. Cascade work from overall organizational and departmental goals to ensure all content is executed to hit the goals and KPIs. Identify new projects and research needs that support the brand strategy. Complete research into industry trends and aid in the creation of marketing and advertising campaigns. Assist in creating launch and training materials for new products. Ensure customer-facing documents are maintained and current, including Claims and Copy Docs, FAQ, etc.

Requirements

Bachelor’s degree in business, communications, English, marketing, or related field.
8+ years of experience in a similar position.
Understanding of the full marketing mix, including experience with planning, management, execution, and measurement of all channels (CTV, TV, Digital, Marketplace, retail).
Strong background working with a larger budget, Direct-To-Consumer, Retail, CPC role with a CPG e-commerce environment preferred.
Ability to be a self-starter that can take on tasks and projects and drive them to completion.
Creative and analytical thinking.
Excellent communication skills, with the ability to turn complex ideas into clear narratives for a wide range of stakeholder audiences.

Nice To Haves

Background in healthcare, wellness, and the supplement industry is a plus.

Responsibilities

Collaborate with Executive Management on special projects, product development, and strategic positioning of assigned brands.
Develop plans to reach KPIs and goals, ensuring that key development milestones and financial objectives are being met, branding is consistent in advertising/sales, Marketplace, Operations, pricing, Rewards Programs, social media, Brand Ambassadors, e-mail journey(s), training updates, etc.
Support the Executive Management team to reach financial objectives by establishing and maintaining brand budgets to drive revenue and brand goals, developing yearly sales forecasts and budgets.
Analyze brand positioning and consumer data to provide insights on what is working.
Conduct competitive and consumer analyses.
Research and collaborate with other departments to build specific strategies to increase sales across all global markets.
Create launch and training materials for new products.
Plan and organize workflow against the marketing calendar, including product and campaign launches.
Cascade work from overall organizational and departmental goals to ensure all content is executed to hit the goals and KPIs.
Identify new projects and research needs that support the brand strategy.
Complete research into industry trends and aid in the creation of marketing and advertising campaigns.
Assist in creating launch and training materials for new products.
Ensure customer-facing documents are maintained and current, including Claims and Copy Docs, FAQ, etc.

Benefits

Amazing opportunities for career progression
Dynamic, fun, entrepreneurial and diverse culture
Medical (PPO or HSA) & Prescription Drug, Dental (DHMO or DPPO), Vision and Telemedicine
Health and wellness are a top priority – committed to self-care
401(k) (100% match (dollar-for-dollar) up to 6% of salary deferrals)
2 Company-Wide Breaks, Summer & Winter
Generous Paid Time Off and Paid Holidays
Sick Time
Employer Paid Life Insurance
Health Savings Account (company contributes $40 bi-weekly)
Voluntary Life and Dependent Insurance, Short-Term Disability, Long-Term Disability, Accident, and Critical Illness
Employee Assistance Program
Business casual atmosphere – jeans and sneakers are okay by us