Senior Marketing Communications Writer

About the position

The Senior Marketing Communications Writer is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex marketing communication materials. A strong conceptual thinker with a passion for big ideas. You put the consumer first in your work and look for creative opportunity in every brief. You are prolific in your creative exploration and have a portfolio full of smart and beautifully crafted campaigns across all mediums. Your wordsmanship and understanding of voice is strong. You're energized by our brand purpose - to improve the health of humanity - and hungry to bring it to life.

Responsibilities

• Consults with business leaders to identify business objectives.
• Evaluates the effectiveness of communication plans and materials, and recommends communication strategies and implementation approaches.
• Collaborates with creative teams on customer needs, and develops and implements communication solutions.
• Researches, writes, edits, and reviews content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) and/or digital programs (online advertising, micro sites, text campaigns, etc.).
• Ensures all materials meet internal and external business and legal standards and follow corporate standards, guidelines, and approval processes.
• Develops budget and negotiates services with outside vendors.
• Identifies improvement/efficiencies that support operational excellence, and supports business initiatives (plain language, standardization, going paperless, etc.).
• Mentors other communication specialists and support staff.
• With direction from the CD or ACD, develop creative concepts, and write executions.
• With UX designer and SEO, create great work that meets or exceeds the high standards of the CD and the Creative Department.
• Competently juggle the demands of multiple projects, schedules, and priorities with a calm demeanor.
• Care for the tone and identity of our brands.

Requirements

• Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.

Nice-to-haves

• Experience in health care or managed care preferred.
• Creative industry awards and earned media recognition a plus.
• Ability to communicate ideas with clarity and influence audiences.
• Conversant in industry trends and current technology.
• Strong problem-solving, communication and relationship building skills.
• Proficiency in Microsoft Office.
• UX writing highly preferred.

Benefits

• Merit increases
• Paid holidays
• Paid Time Off
• Incentive bonus programs
• Medical benefits
• Dental benefits
• Vision benefits
• Short and long term disability benefits
• 401(k) + match
• Stock purchase plan
• Life insurance
• Wellness programs
• Financial education resources