Senior Marketing Coordinator

About the position

This position is responsible for implementing and executing of marketing strategies and programs. They will be responsible for the leading, managing, and execution of marketing programs and projects to support the growth and expansion of company products and services.

Responsibilities

• Supports the development and implementation of strategic and annual marketing plans.
• Works with leader to develop the budget that strategically reflects and supports the corporate business plan.
• Leads the development of marketing programs, campaigns, and strategies to create awareness of Steffes' business activities.
• Works closely with product managers to execute product launches, go-to-market elements of product plans, promote and communicate key product elements, and support events and promotions for the products and services.
• Provides as-needed sales support to sales team to ensure effective and consistent communication of key messaging and branding, including trade shows, customer development events, advertising, communications, and PR.
• Assists in the creation of market and customer segmentation analysis to identify new markets and customers for the business.
• Develops, manage, and facilitate execution of marketing programs tactics including: Email marketing, direct mail, interactive/web marketing, sales webinars, advertising efforts (SEO, SEM, and social) and other.
• Measure, analyze and report performance of marketing campaigns to gain insight and assess against goal.
• Creates and leads the development of promotional, creative literature and other marketing materials.
• Plans and manages meetings, trade shows, and other special events by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating.
• Develops content for website, brochures, presentations, case studies, blogs, and other relevant marketing material in collaboration with internal teams.
• Develops creative content for marketing initiatives through graphic design of graphic art, visual material, and other creative content.
• Researches, maintains, and reports on marketing data to aid management in determining strategic direction.
• Executes and delivers research on competitive products and or companies by identifying and evaluating product characteristics, market share, pricing, and advertising, maintaining research databases.
• Accomplishes organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Ensures that internal and external communications are consistent with brand and message guidelines.
• Maintain a positive work atmosphere by acting and communicating in a manner so that you collaborate with customers, clients, co-workers, and management.
• Help the company meet its Quality and Safety objectives.
• Other duties may also be assigned.

Requirements

• Bachelor's Degree in business, sales or marketing, preferred.
• Minimum of 5 years of marketing or sales experience.
• Excellent verbal, written and analytical skills.
• Ability to work with a variety of personalities and styles.
• Ability to quickly establish credibility and relationships with all levels of internal and external employees.
• Understanding of marketing concepts, product positioning, competitive analysis, and sales support.
• Strong knowledge of various marketing, graphic design, and analytic tools such as Hootsuite, Adobe Creative Suites, Google AdWords, Google Analytics.
• Comfortable in an unstructured, entrepreneurial environment.
• A strong professional approach to work.
• Commitment to quality, service, and innovation.
• Creativity with the ability to think on your feet.
• Ability to prioritize multiple tasks and goals.
• Exceptional business and process judgment skills.
• Organization and project management skills, able to manage multiple projects is a must.
• Must be comfortable with latest technology used for marketing and sales and social media (web sites, CRM programs, LinkedIn etc.).
• An acceptable combination of education and experience.