Senior Marketing Copywriter

About the position

K Health is looking for a creative copywriter who is performance minded to play a pivotal role in crafting compelling copy and driving impactful engagement across marketing channels. The ideal candidate will have a strong portfolio demonstrating their ability to use copy to drive user action. This role will report directly to the VP of Marketing. This role requires in-office presence in our New York office four days per week.

Responsibilities

• Crafting impactful copy for brand and performance marketing, ensuring brand consistency and maximizing performance
• Developing engaging content for print materials, email marketing, product launches, social media (organic and paid), web pages, and other marketing collateral
• Collaborate cross-functionally with Design and Product teams to craft messaging tailored to the target audience and medium for a cohesive customer experience
• Managing the end-to-end content creation process, from ideation to final delivery
• Identifying opportunities for innovative storytelling and refining the brand voice

Requirements

• 5+ years of copywriting experience with previous healthcare experience preferred
• A strong understanding of digital advertising, content marketing, and how messaging influences the customer journey
• Strategic and intentional with words, balancing creativity with the 'why' behind each choice
• Proficiency in using data and metrics to inform creative decisions and optimize performance
• Demonstrated ability to collaborate effectively across teams and manage multiple projects concurrently
• Excellent grammar, editing, and proofreading capabilities as well as detail-oriented
• Experience with Figma and Google Suite

Benefits

• Hybrid work schedule with weekly lunches and stocked fridges
• Monthly social committees for company events
• 18 vacation days, 9 company holidays, 5 sick days, and 2 personal days
• Stock options for every full-time employee
• Paid parental leave
• 401k benefit
• Commuter Benefits
• Competitive health, dental, and vision insurance options