About the position
At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work. Klipboard provides specialist software, services and support to deliver fully integrated trading and business management solutions to companies in the distributive trade - wherever they are in the world. With a unique depth of knowledge and experience in ERP/SaaS solutions, Klipboard has a wide range of clients including wholesalers, distributors, merchants and retailers from small traders to multinational enterprises. Klipboard has offices in the UK, Ireland, The Netherlands, South Africa, Kenya and North America. Our mission is simple: to design and deliver high performance, integrated ERP solutions that enable our distributive trade customers to source effectively, stock efficiently, sell profitably and service competitively.
Responsibilities
- Develop and implement a comprehensive demand generation strategy to attract and convert high-quality leads.
- Design, launch, and optimize multi-channel marketing campaigns across email, paid media, and ABM.
- Build and execute account-based marketing programs in Demandbase to engage and convert key accounts.
- Partner with sales to align on targets, lead qualification, campaign strategies, and reporting to maximize pipeline contribution.
- Optimize digital performance, managing Google Ads, LinkedIn, programmatic campaigns, and website conversion strategies.
- Optimize lead nurture workflows in HubSpot, ensuring seamless movement through the sales funnel.
- Leverage analytics tools to track MQLs, SQLs, pipeline influence, and ROI, using insights to refine marketing efforts.
- Create and optimize email copy, landing pages, and ad copy to support demand generation and ABM initiatives.
- Optimize funnel progression by developing strategies that move leads seamlessly from awareness to conversion, leveraging targeted nurture programs, retargeting, and personalized content to accelerate pipeline velocity.
Requirements
- Five or more years of B2B demand generation experience, preferably in SaaS, automotive technology, or supply chain software.
- Strong expertise in demand generation, ABM, and marketing automation, with hands-on experience in HubSpot and Demandbase.
- Hands-on experience managing paid media, including Google Ads, LinkedIn, and programmatic campaigns, as well as conversion rate optimization.
- Data-driven mindset with experience using Google Analytics, attribution modeling, and performance reporting to optimize campaigns.
- Proven ability to collaborate with sales teams and cross-functional stakeholders to drive measurable pipeline growth.
- Strong project management skills, with the ability to execute campaigns end-to-end while balancing multiple priorities.
